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Creating Video for the Web – Examples, Strategies, and Pitfalls

March 12, 2010

I come from a tradition where creating video requires expertise.  The web has changed that, both for traditional media and emerging, evolving media.  Now that we’re all brands and we are all the media, McLuhan’s “the medium is the message” rings true more than ever before. In simpler times, when web video pioneers like Casey [...]

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Social Media and Customer Service – Long on Promise, Short on Delivery.

February 28, 2010

Free Social Media Strategy Advice Here’s some FREE social media expertise. As such, it’s likely valued similarly, but just as useful as any other “thought leadership” floating around out there. Here’s the deal: If you’re a brand using social media to field customer service complaints on Twitter or Facebook, make sure the other links in [...]

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White House Press Corps – The Road Warriors of the Fourth Estate Travel to Asia

November 11, 2009

On the Road Again In a few hours I’ll be wheels up from Joint Base Andrews on a chartered 747 bound for Asia.  I’ll be accompanied by my colleagues and contemporaries from the worlds of broadcast, print, and online journalism.  We’ll be keeping tabs on President Obama has he participates in the APEC summit in [...]

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Twitter Lists – Separating Ego and “Influence” From Genuine Utility

November 8, 2009

With Twitter’s recent roll-out of Lists functionality, there’s been a lot of division over their utility, measure of influence, and whether they simply serve as self-referential ego strokes for the technorati establishment.  OK, I admit I was a bit giddy to discover how many lists I was on, and YES, I made that little “I’m [...]

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Politico’s Foray Into Local News – DC Media Game Changer?

October 30, 2009

Politico, Newschannel 8, and WJLA TV Parent company, Allbritton Communications, has announced that it is jumping into local media here in the Washington DC metro area. Planned for launch next spring, the yet unnamed site hopes to leverage social web technology to lure audiences who have become disenchanted with traditional media. They also hope replicate [...]

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Trendspotting – Finding Opportunity in Career Uncertainty

August 3, 2008

The Writing On The Wall Social Network, Tv News trends Social Network jobs | Tv News jobs See that blue line on the graph? That represents jobs data for the TV news industry according to Simply Hired. For those of you who don’t know me, I’m a network news cameraman by trade, still clinging on [...]

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