From the category archives:

TV news

Newmediajim In an Old Media Role, Traveling to the Middle East With the Secretary of State

July 30, 2007

boarding the Secretary of State’s plane Today I embark on a decidedly old-media journey. I’m heading to the Middle East with the Secretary of State, that will include stops in Saudi Arabia, Egypt, Israel, and the West Bank. Once again NBC is VIP pool for this trip, which means we represent all of the US [...]

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Social Networks As the “New Television”

July 16, 2007

The real value proposition of social media is that it connects people on a deeply human level with hundreds, thousands, even millions of networked people across time and geography. Social networks, empowering core constituencies of passionate users around targeted, niche market content, are emerging as a powerful media marketforce. As I googled around looking for [...]

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Embedded With the Candidates, NBC News Videoblogging the Campaign

June 25, 2007

video blogging tools of the trade So is this your idea of fun? Are you a political junkie? Are you good at multi-tasking? Do you work well with liltte or no sleep? If the answer to ALL of these questions is “yes”, I suggest you look into a once-in-a-lifetime (or once every four years at [...]

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Blogging At 35000 Feet, Traveling Press Visit Afghanistan With Secretary Gates

June 5, 2007

Midway through our round the world trip with Secretary of Defense Gates, we made an unannounced visit to Afghanistan. Arriving under the cover of darkness we landed in Kabul Sunday evening. We had switched from the E4B to a C-17 for our descent into Kabul. I’ve corkscrewed into BIAP a number of times so i’m [...]

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Blogging At 35000 Feet With the Pentagon Press Corps

May 31, 2007

Jim Long blogging somewhere over the Pacific, en route Singapore Friend and social media rock star Chris Abraham once told me that I blog in the “rarified air” from my perch as a network news cameraman. Today, I blog from the very thin air, 35000 feet above the Pacific Ocean, en route to Singapore with [...]

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Old Media, Empower Employees To Be Brand Champions!

May 14, 2007

How will big news media reach out to fragmented audiences in a networked world of infinite choice? How does network TV news reclaim audiences that have given up on the evening news all together? How will my employer connect deeply with people who have lost their faith in traditional media? How about this: empower your [...]

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Politician Generated Content

May 10, 2007

DC Media Maker and web 2.0 raconteur Jonny Goldstein files a report today from Capitol Hill, where House Subcommittee Chairman, Ed Markey, (D., MA) was holding a hearing on the “Future of Video”. Congressman Markey made “news” today by making media! Markey, accustomed to looking AT lenses, not THROUGH them, paid homage to the user [...]

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