From the category archives:

social media

The End of Innocence – Why Social Media Is the New Corporate Media

May 9, 2010

Let my start by saying that my career in media has been paying the bills since 1988.  So I firmly embrace corporate media, advertising revenue and all media endeavors that enjoy commercial success. The lure of a life in TV (i’m a news cameraman by trade) was its combined appeal of an adventurous lifestyle and [...]

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Open Vs. Closed Media and Why It’s OK To Just Be a Content Consumer

April 11, 2010

Most good blog posts, or at least the ones that attract the most traffic, draw a line in the sand – taking an unequivocal position. So just on the heels of the iPad launch, scores of tech bloggers are taking that stand against the onerous, closed nature of Apple’s latest offering. And the Church of [...]

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The Disclaimer Revisited – An Opportunity for Employer Brand and Personal Brand to Coexist and Prosper

March 17, 2010

The Employee Blogger – Manage the Risk and Reap Reward I wrote my very first blog post here three years ago, nearly to the day.   In 2005, I had an awakening to just how disruptive the empowered social web was to my industry, and ultimately my job.   So rather than just sticking my head in [...]

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Social Media and Customer Service – Long on Promise, Short on Delivery.

February 28, 2010

Free Social Media Strategy Advice Here’s some FREE social media expertise. As such, it’s likely valued similarly, but just as useful as any other “thought leadership” floating around out there. Here’s the deal: If you’re a brand using social media to field customer service complaints on Twitter or Facebook, make sure the other links in [...]

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Twitter Lists – Separating Ego and “Influence” From Genuine Utility

November 8, 2009

With Twitter’s recent roll-out of Lists functionality, there’s been a lot of division over their utility, measure of influence, and whether they simply serve as self-referential ego strokes for the technorati establishment.  OK, I admit I was a bit giddy to discover how many lists I was on, and YES, I made that little “I’m [...]

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The Unlikely Brand Ambassador – My Presentation at the Inbound Marketing Summit

October 19, 2009

Earlier this month I had the opportunity to speak at the Inbound Marketing Summit in Foxborough, Massachusetts.  (video of the presentation at the end of this post)   It was back in August, in a cramped, dimly lit Jimmy Seas restaurant on Martha’s Vineyard where Justin Levy and Nick Saber first approached me about presenting at [...]

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Trendspotting – Finding Opportunity in Career Uncertainty

August 3, 2008

The Writing On The Wall Social Network, Tv News trends Social Network jobs | Tv News jobs See that blue line on the graph? That represents jobs data for the TV news industry according to Simply Hired. For those of you who don’t know me, I’m a network news cameraman by trade, still clinging on [...]

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