The real value proposition of social media is that it connects people on a deeply human level with hundreds, thousands, even millions of networked people across time and geography. Social networks, empowering core constituencies of passionate users around targeted, niche market content, are emerging as a powerful media marketforce.
As I googled around looking for evidence [...]
Entries Categorized as 'small tv'
Social Networks As the “New Television”
July 16, 2007
Embedded With the Candidates, NBC News Videoblogging the Campaign
June 25, 2007
video blogging tools of the trade
So is this your idea of fun? Are you a political junkie? Are you good at multi-tasking? Do you work well with liltte or no sleep? If the answer to ALL of these questions is “yes”, I suggest you look into a once-in-a-lifetime (or once every four [...]
Are You a Micro Media Mogul Or a Media Maker?
May 24, 2007
The CBS/Wallstrip deal that I wrote about on Monday got me thinking about how I and other people define themselves in this space. I’ve been making a good living in the media business for many years now and despite seismic shifts within the industry, I’m pursuing opportunities presented by emerging media models.
To create opportunity, [...]
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