Entries Categorized as 'promotion'

Are You a Micro Media Mogul Or a Media Maker?

Date May 24, 2007

The CBS/Wallstrip deal that I wrote about on Monday got me thinking about how I and other people define themselves in this space. I’ve been making a good living in the media business for many years now and despite seismic shifts within the industry, I’m pursuing opportunities presented by emerging media models.
To create opportunity, [...]

Old Media, Empower Employees To Be Brand Champions!

Date May 14, 2007

How will big news media reach out to fragmented audiences in a networked world of infinite choice? How does network TV news reclaim audiences that have given up on the evening news all together? How will my employer connect deeply with people who have lost their faith in traditional media? How about this: empower your [...]

The False Choice of New Media OR Old Media

Date May 7, 2007

How about just calling it MEDIA? Sure, labels are useful, but at the end of the day there will be media that people connect with, and the unwatched, unread remains. There seems to be a renewed slugfest between the “revolutionaries” storming the gates of traditional media, and the keepers of corporate status quo. As both [...]

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