Speaking at the Direct Marketing Association of Washington’s “Era of Conversation” conferencePhoto by CC Chapman
Last Thursday, I had the unique pleasure of speaking before a group of marketing executives at the Direct Marketing Association of Washington’s confab in DC. I spoke to one of the many break-out sessions on “new media basics” - fitting [...]

Posted in CC Chapman, DMAW, Donna Tschiffely, Geoff Livingston, John Bell, Ogilvy, PR, Stephen Marino, Twitter, Valeria Maltoni, advertising, big media, blogging, business, conversation, disruptive media, mainstream media, new media, promotion, tradtional media, video blogging 17 Comments »

Capricorn, Community, and Craft
Just before boarding a flight to the Craft Hobby Association show this past Friday, I gave one last check on Twitter. Twitter friend and resident astrologist @KrazyKritter had just posted Capricorn. Now look, I’m not normally superstitious, but the outlook for Capricorn resonated with me.

“Today is finally the right time to embrace [...]

Posted in CHA, Craft Hobby Association, Crafty Nation, Dennis McDonald, Jeremiah Owyang, Lee Aase, Toni Lyn, Twitter, advertising, brand champions, branding, micro media mogul, monetization, new media, niche market content, promotion, small tv, social media, social networking, value, video blogging 7 Comments »

The real value proposition of social media is that it connects people on a deeply human level with hundreds, thousands, even millions of networked people across time and geography. Social networks, empowering core constituencies of passionate users around targeted, niche market content, are emerging as a powerful media marketforce.
As I googled around looking for evidence [...]

Posted in BluChipz, CHA, Craft Hobby Association, Crafty Nation, Craig Ridley, Jeremiah Owyang, Jim Long, Kevin Johnson, Michael Rosenblum, Pod Tech, Stewart Pittman, TV news, Toni Lyn, athletics, b-roll.net, big media, branding, college sports, disruptive media, high school sports, mainstream media, new media, promotion, small tv, social media, social networking, sports programs, tradtional media, value, video blogging, video journalist 15 Comments »