Speaking at the Direct Marketing Association of Washington’s “Era of Conversation” conferencePhoto by CC Chapman
Last Thursday, I had the unique pleasure of speaking before a group of marketing executives at the Direct Marketing Association of Washington’s confab in DC. I spoke to one of the many break-out sessions on “new media basics” - fitting [...]
Entries Categorized as 'promotion'
Era of Conversation - New Media Marketing Day Recap
October 10, 2007
Creating a Community for Crafters, Ideas Become Action As We Launch CraftyNation.Com
July 25, 2007
Capricorn, Community, and Craft
Just before boarding a flight to the Craft Hobby Association show this past Friday, I gave one last check on Twitter. Twitter friend and resident astrologist @KrazyKritter had just posted Capricorn. Now look, I’m not normally superstitious, but the outlook for Capricorn resonated with me.
“Today is finally the right time to embrace [...]
Social Networks As the “New Television”
July 16, 2007
The real value proposition of social media is that it connects people on a deeply human level with hundreds, thousands, even millions of networked people across time and geography. Social networks, empowering core constituencies of passionate users around targeted, niche market content, are emerging as a powerful media marketforce.
As I googled around looking for evidence [...]
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