From the category archives:

promotion

Era of Conversation – New Media Marketing Day Recap

October 10, 2007

Speaking at the Direct Marketing Association of Washington’s “Era of Conversation” conferencePhoto by CC Chapman Last Thursday, I had the unique pleasure of speaking before a group of marketing executives at the Direct Marketing Association of Washington’s confab in DC. I spoke to one of the many break-out sessions on “new media basics” – fitting [...]

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Creating a Community for Crafters, Ideas Become Action As We Launch CraftyNation.Com

July 25, 2007

Capricorn, Community, and Craft Just before boarding a flight to the Craft Hobby Association show this past Friday, I gave one last check on Twitter. Twitter friend and resident astrologist @KrazyKritter had just posted Capricorn. Now look, I’m not normally superstitious, but the outlook for Capricorn resonated with me. “Today is finally the right time [...]

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Social Networks As the “New Television”

July 16, 2007

The real value proposition of social media is that it connects people on a deeply human level with hundreds, thousands, even millions of networked people across time and geography. Social networks, empowering core constituencies of passionate users around targeted, niche market content, are emerging as a powerful media marketforce. As I googled around looking for [...]

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Are You a Micro Media Mogul Or a Media Maker?

May 24, 2007

The CBS/Wallstrip deal that I wrote about on Monday got me thinking about how I and other people define themselves in this space. I’ve been making a good living in the media business for many years now and despite seismic shifts within the industry, I’m pursuing opportunities presented by emerging media models. To create opportunity, [...]

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Old Media, Empower Employees To Be Brand Champions!

May 14, 2007

How will big news media reach out to fragmented audiences in a networked world of infinite choice? How does network TV news reclaim audiences that have given up on the evening news all together? How will my employer connect deeply with people who have lost their faith in traditional media? How about this: empower your [...]

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The False Choice of New Media OR Old Media

May 7, 2007

How about just calling it MEDIA? Sure, labels are useful, but at the end of the day there will be media that people connect with, and the unwatched, unread remains. There seems to be a renewed slugfest between the “revolutionaries” storming the gates of traditional media, and the keepers of corporate status quo. As both [...]

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The Live Video Revolution

April 26, 2007

As the largest collection of live trucks my colleagues and I had ever witnessed beamed images of the horrifying massacre at Virginia Tech, a live TV revolution was quietly happening on the internet. Prompted by “always on” Justin.tv, suddednly everyone’s video had to be live. Tech evangelist Chris Pirillo was live streaming on Ustream, when [...]

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