The real value proposition of social media is that it connects people on a deeply human level with hundreds, thousands, even millions of networked people across time and geography. Social networks, empowering core constituencies of passionate users around targeted, niche market content, are emerging as a powerful media marketforce.
As I googled around looking for evidence [...]

Posted in BluChipz, CHA, Craft Hobby Association, Crafty Nation, Craig Ridley, Jeremiah Owyang, Jim Long, Kevin Johnson, Michael Rosenblum, Pod Tech, Stewart Pittman, TV news, Toni Lyn, athletics, b-roll.net, big media, branding, college sports, disruptive media, high school sports, mainstream media, new media, promotion, small tv, social media, social networking, sports programs, tradtional media, value, video blogging, video journalist 16 Comments »

How will big news media reach out to fragmented audiences in a networked world of infinite choice? How does network TV news reclaim audiences that have given up on the evening news all together? How will my employer connect deeply with people who have lost their faith in traditional media? How about this: empower your [...]

Posted in Bryan Rhoads, Chris Abraham, Jeremiah Owyang, Live TV, Meet the Press, Michael Bailey, Mobasoft, Pod Tech, TV news, Tim Russert, Uncategorized, big media, blogging, brand champions, branding, disruptive media, new media, old media, promotion, social media, technology, tradtional media 16 Comments »