From the category archives:

niche market content

IBM Study: “Decline of TV as Primary Media Device”

August 23, 2007

Uh oh!Buzzmachine’s Jeff Jarvis yesterday detailed a very compelling IBM study on TV and internet use. The complete study results are available for download here. For folks like me, currently a foot soldier of traditional TV, his post header – “TV Explodes” – merely fuels our worst fears and suspicions. (I wish he’d stop saying [...]

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Creating a Community for Crafters, Ideas Become Action As We Launch CraftyNation.Com

July 25, 2007

Capricorn, Community, and Craft Just before boarding a flight to the Craft Hobby Association show this past Friday, I gave one last check on Twitter. Twitter friend and resident astrologist @KrazyKritter had just posted Capricorn. Now look, I’m not normally superstitious, but the outlook for Capricorn resonated with me. “Today is finally the right time [...]

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Are You a Micro Media Mogul Or a Media Maker?

May 24, 2007

The CBS/Wallstrip deal that I wrote about on Monday got me thinking about how I and other people define themselves in this space. I’ve been making a good living in the media business for many years now and despite seismic shifts within the industry, I’m pursuing opportunities presented by emerging media models. To create opportunity, [...]

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CBS Finds Value In Niche Market Media

May 22, 2007

Wallstrip, the online financial news show where “stock culture meets pop culture”, has been purchased by CBS Interactive for a price tag reported to be far less than the rumored $5 million price tag. Wallstrip announced the news on their show in typically tongue in cheek fashion, asking CBS employees about the deal on the [...]

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