Entries Categorized as 'niche market content'

IBM Study: “Decline of TV as Primary Media Device”

Date August 23, 2007

Uh oh!Buzzmachine’s Jeff Jarvis yesterday detailed a very compelling IBM study on TV and internet use. The complete study results are available for download here. For folks like me, currently a foot soldier of traditional TV, his post header - “TV Explodes” - merely fuels our worst fears and suspicions. (I wish he’d stop [...]

Creating a Community for Crafters, Ideas Become Action As We Launch CraftyNation.Com

Date July 25, 2007

Capricorn, Community, and Craft
Just before boarding a flight to the Craft Hobby Association show this past Friday, I gave one last check on Twitter. Twitter friend and resident astrologist @KrazyKritter had just posted Capricorn. Now look, I’m not normally superstitious, but the outlook for Capricorn resonated with me.

“Today is finally the right time to embrace [...]

Are You a Micro Media Mogul Or a Media Maker?

Date May 24, 2007

The CBS/Wallstrip deal that I wrote about on Monday got me thinking about how I and other people define themselves in this space. I’ve been making a good living in the media business for many years now and despite seismic shifts within the industry, I’m pursuing opportunities presented by emerging media models.
To create opportunity, [...]

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