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	<title>Verge New Media &#187; new media</title>
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	<link>http://vergenewmedia.com</link>
	<description>Jim Long blogs at the intersection of old and new media</description>
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		<title>The End of Innocence &#8211; Why Social Media Is the New Corporate Media</title>
		<link>http://vergenewmedia.com/2010/05/09/the-end-of-innocence-why-social-media-is-the-new-corporate-media-3/</link>
		<comments>http://vergenewmedia.com/2010/05/09/the-end-of-innocence-why-social-media-is-the-new-corporate-media-3/#comments</comments>
		<pubDate>Sun, 09 May 2010 18:33:39 +0000</pubDate>
		<dc:creator>vergenewmedia</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[big media]]></category>
		<category><![CDATA[disruptive media]]></category>
		<category><![CDATA[mainstream media]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tradtional media]]></category>
		<category><![CDATA[corporate medai]]></category>
		<category><![CDATA[old media]]></category>

		<guid isPermaLink="false">http://vergenewmedia.com/?p=729</guid>
		<description><![CDATA[Let my start by saying that my career in media has been paying the bills since 1988.  So I firmly embrace corporate media, advertising revenue and all media endeavors that enjoy commercial success. The lure of a life in TV (i&#8217;m a news cameraman by trade) was its combined appeal of an adventurous lifestyle and [...]]]></description>
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<p><a href="http://vergenewmedia.com/wp-content/uploads/2008/01/media.jpg"><img class="alignleft size-full wp-image-196" title="your humble blogger, pictured here outside the White House press transmission pool in Crawford, TX" src="http://vergenewmedia.com/wp-content/uploads/2008/01/media.jpg" alt="" width="228" height="171" /></a><span class="drop_cap">L</span>et my start by saying that my career in media has been paying the bills since 1988.  So I firmly embrace corporate media, advertising revenue and all media endeavors that enjoy commercial success. The lure of a life in TV (i&#8217;m a news cameraman by trade) was its combined appeal of an adventurous lifestyle and comfortable livelihood.  This is what prodded me to take my plunge into TV news.  But as with many things in life, my timing was off.  I came up in the ranks of cameramen well into cable&#8217;s affront on broadcast dominance,  admiring the legendary lenslingers before me, or more precisely their glorious tales of lavish travel and limitless budgets. Those were the glory days of TV news, and I got to see the vanishing apparitions &#8211; the vestigial remnants of those times.</p>
<h2>Disruption Past</h2>
<p>As a child of cable&#8217;s disruptive power,  I understood that challenge, that shift, that imperative for change.  So when blogging, podcasting and social networking emerged on the radar screen of my consciousness,  I wasn&#8217;t prepared to grasp their nascent and then unrealized impact on mainstream media.  Not until an unlikely series of events prompted the purchase of an iPod, did I come to realize that great numbers of people out there were dissatisfied with passively consuming mainstream content and advertising.  They were out there creating their own content and speaking to each other and were quickly becoming disintermediated.  With revolutionary zeal, web-preneurs sprang up like weeds creating platforms empowering people to share content and ideas.  Brands, of course, took note and migrated their messaging and their spending from TV, print, radio to the then &#8220;new&#8221; media.</p>
<p><img class="alignright" title="Time Magazine said YOU were the person of the year in 2006" src="http://upload.wikimedia.org/wikipedia/en/thumb/0/0f/Time_youcover01.jpg/220px-Time_youcover01.jpg" alt="" width="220" height="293" /></p>
<h2>Join the Conver$ation</h2>
<p>This media revolution made <a href="http://www.time.com/time/magazine/article/0,9171,1569514,00.html" target="_blank">YOU</a> Time magazine&#8217;s Person of the Year back in 2006 &#8211; and was at once an empowering energizing force, but at the same time, made me fear for the future of my career.  Back then, it was all about the <a href="http://cluetrain.com/#manifesto" target="_blank">&#8220;conversation&#8221;</a>.  As a brand, one couldn&#8217;t just stumble in and &#8220;sell&#8221;, one had to honest, transparent, conversational.  As social media has matured,  I get the sense that we have moved beyond that &#8211; and now we&#8217;re back to where we once were.  Brands just want access to us and the transaction remains the same.  Look, I understand that companies need to make money and that investors need to get returns on hopes of 10x exits.  But i&#8217;m struck by the rapacious speed with which social media, its adherents, and platforms are pursuing the buck.  Ironic to me, considering that it was dissatisfaction with traditional media and &#8220;push&#8221; advertising that in many respects gave rise to social media.</p>
<p>It&#8217;s strange, but I still haven&#8217;t completely shaken my nostalgia for the salad days of old media as I begin to feel twinges of longing for new media&#8217;s simpler times.  When old media was king it was advertisers buying access to passive audiences.  Now, marketers are paying to become part of this:</p>
<p><object id="Garys Social Media Count" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="550" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="quality" value="high" /><param name="bgcolor" value="#FFFFFF" /><param name="src" value="http://www.personalizemedia.com/media/socmedcounter.swf" /><param name="name" value="myMovieName" /><embed id="Garys Social Media Count" type="application/x-shockwave-flash" width="500" height="550" src="http://www.personalizemedia.com/media/socmedcounter.swf" name="myMovieName" bgcolor="#FFFFFF" quality="high"></embed></object></p>
<h2>Power Shift</h2>
<p>The mantra of the <a href="http://www.socialmediaclub.org/" target="_blank">Social Media Club</a>, &#8220;If you get it, share it&#8221; has been modified by &#8220;ninjas&#8221;, &#8220;gurus&#8221;, and &#8220;experts&#8221; in the field with the following addendum: &#8220;for a fee&#8221;.  Meanwhile, tech/Web 2.0 headlines point to leaner, meaner more competitive times.  Here are some trends pointing to a shift in social media from being people-powered media to corporate driven:</p>
<p class="alert">In a move akin to ABC News recent staff slashing, popular, free social network platform Ning is <a href="http://mashable.com/2010/05/04/ning-pro-market-opportunity/" target="_blank">free no more</a> and has cut its staff by 40%.<br />
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<br />
How Facebook shares private information with third party companies is <a href="http://news.cnet.com/8301-13577_3-20003415-36.html" target="_blank">being scrutinized</a> by Washington now, prompting one Senator to urge the FTC to get involved.<br />
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<br />
Twitter has announced <a href="http://consumerist.com/2010/04/twitter-begins-rolling-out-advertiser-sponsored-tweets-today.html" target="_blank">&#8220;sponsored tweets&#8221;</a> prompting some to point out &#8211; if companies were using Twitter right, they wouldn&#8217;t need sponsored tweets.<br />
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<br />
Pepsi passed on Super Bowl ads this year in favor of a <a href="http://mashable.com/2009/12/23/pepsi-super-bowl/" target="_blank">$20 million social media campaign</a>, and it&#8217;s probably not just about meeting new Twitter and Facebook friends.</p>
<p>So while this post may seem wistful, and perhaps critical of the direction that &#8220;people-powered&#8221; media has taken &#8211; none of this should be terribly surprising and it is perhaps inevitable.  I still believe that successful, profit-motivated media can coexist with the community/individual driven kind.  For my part,  I&#8217;m just trying to stay ahead of it all and finding my place in this ever evolving landscape.</p>
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		<title>Politico&#8217;s Foray Into Local News &#8211; DC Media Game Changer?</title>
		<link>http://vergenewmedia.com/2009/10/30/politicos-foray-into-local-news-dc-media-game-changer/</link>
		<comments>http://vergenewmedia.com/2009/10/30/politicos-foray-into-local-news-dc-media-game-changer/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 15:51:09 +0000</pubDate>
		<dc:creator>vergenewmedia</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[big media]]></category>
		<category><![CDATA[citizen journalism]]></category>
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		<category><![CDATA[local media]]></category>
		<category><![CDATA[mobile]]></category>
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		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[online journalism]]></category>
		<category><![CDATA[hyperlocal]]></category>
		<category><![CDATA[Jim Brady]]></category>
		<category><![CDATA[local news]]></category>
		<category><![CDATA[Politco]]></category>

		<guid isPermaLink="false">http://vergenewmedia.com/?p=246</guid>
		<description><![CDATA[Politico, Newschannel 8, and WJLA TV Parent company, Allbritton Communications, has announced that it is jumping into local media here in the Washington DC metro area. Planned for launch next spring, the yet unnamed site hopes to leverage social web technology to lure audiences who have become disenchanted with traditional media. They also hope replicate [...]]]></description>
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<p><img class="alignleft size-medium wp-image-247" title="Allbritton_Communications_Company_logo" src="http://vergenewmedia.com/wp-content/uploads/2009/10/Allbritton_Communications_Company_logo-300x100.jpg" alt="Allbritton_Communications_Company_logo" width="300" height="100" /></p>
<p><a href="http://www.politico.com/" target="_blank">Politico</a>, <a href="http://www.news8.net/" target="_blank">Newschannel 8</a>, and <a href="http://www.wjla.com/" target="_blank">WJLA TV</a> Parent company, Allbritton Communications,  has <a href="http://www.politico.com/news/stories/1009/28841.html" target="_blank">announced</a> that it is jumping into <a href="http://www.nbcwashington.com/" target="_blank">local media</a> here in the Washington DC metro area.  Planned for launch next spring, the yet unnamed site hopes to leverage social web technology to lure audiences who have become disenchanted with traditional media.  They also hope replicate the success of the reportedly profitable Politico.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;">
<h2>GAME CHANGER</h2>
<p>So is this a game changer for local media in the Washington area?  The New Republic&#8217;s website, TNR.com, who originally <a href="http://www.tnr.com/blog/the-plank/the-owner-‘politico’-going-after-the-‘post’-again" target="_blank">broke the story</a>, framed this as a direct challenge to the <a href="http://www.washingtonpost.com/" target="_blank">Washington Post</a>.  But as more local TV stations place greater <a href="http://vergenewmedia.com/2007/12/11/local-tv-transforms-towers-and-transmitters-meet-the-social-web/" target="_blank">emphasis</a> on their web presence, this &#8220;local Politico&#8221; will pose a challenge to TV stations as well.  So I asked Twitter the following:</p>
<blockquote><p>HEY DC PEEPS!! what are your thoughts on Politico&#8217;s foray into the online local news space??</p></blockquote>
<p>Predictably,  there was no shortage of opinion.  Here are just a few.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; color: #0022f2; background-color: #f7f7f7;"><span style="text-decoration: underline;"><a href="http://twitter.com/Faryna"><strong>Faryna</strong></a></span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 18.0px; font: 14.0px Lucida Grande; color: #0022f2; background-color: #f7f7f7;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; background-color: #f7f7f7;">@<a href="http://twitter.com/newmediajim"><span style="color: #0022f2;">newmediajim</span></a> Considering WP&#8217;s gestapo tact on the opinion of their own journalists, is Jim Brady prepared to get out of the box? We&#8217;ll see.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; background-color: #f7f7f7;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; color: #0022f2; background-color: #f7f7f7;"><a href="http://twitter.com/anamariecox"><strong>anamariecox</strong></a></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 18.0px; font: 14.0px Lucida Grande; color: #0022f2; background-color: #f7f7f7;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; background-color: #f7f7f7;">RT @<a href="http://twitter.com/newmediajim"><span style="color: #0022f2;">newmediajim</span></a>: HEY DC PEEPS!! what are your thoughts on Politico&#8217;s foray into the local news space? <a href="http://is.gd/4H4We"><span style="color: #0022f2;">http://is.gd/4H4We</span></a> // SUPER PSYCHED!</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; background-color: #f7f7f7;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; color: #0022f2; background-color: #f7f7f7;"><span style="text-decoration: underline;"><a href="http://twitter.com/Audreyforshey"><strong>Audreyforshey</strong></a></span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 18.0px; font: 14.0px Lucida Grande; color: #0022f2; background-color: #f7f7f7;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; background-color: #f7f7f7;">@<a href="http://twitter.com/newmediajim"><span style="color: #0022f2;">newmediajim</span></a> I would subscribe, listen to POLITICO interviews on WTOP and they appeal to me. Like my news on the go.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; background-color: #f7f7f7;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; color: #0022f2; background-color: #f7f7f7;"><a href="http://twitter.com/loudoun"><strong>loudoun</strong></a></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 18.0px; font: 14.0px Lucida Grande; color: #0022f2; background-color: #f7f7f7;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; background-color: #f7f7f7;">@<a href="http://twitter.com/newmediajim"><span style="color: #0022f2;">newmediajim</span></a> Politico local news&#8230;they should read this&#8230;<a href="http://bit.ly/3kjwhf"><span style="color: #0022f2;">http://bit.ly/3kjwhf</span></a> &#8211; and then curate/cultivate relationships with the locals</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; background-color: #f7f7f7;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; color: #0022f2; background-color: #f7f7f7;"><span style="text-decoration: underline;"><a href="http://twitter.com/ScottEblin"><strong>ScottEblin</strong></a></span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 18.0px; font: 14.0px Lucida Grande; color: #0022f2; background-color: #f7f7f7;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; background-color: #f7f7f7;">@<a href="http://twitter.com/newmediajim"><span style="color: #0022f2;">newmediajim</span></a> Means that the future is here. If they do as good a job as they did with Politico, the WaPo should be worried.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; background-color: #f7f7f7;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; color: #0022f2; background-color: #f7f7f7;"><a href="http://twitter.com/chrisobrooks"><strong>chrisobrooks</strong></a></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 18.0px; font: 14.0px Lucida Grande; color: #0022f2; background-color: #f7f7f7;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 14.0px Lucida Grande; background-color: #f7f7f7;">Just got this WAPO email re: redesign of their local news site. 1 day aftr Politico scare, coincidence? <span style="color: #0022f2;"><a href="http://twurl.nl/k80fr7">http://twurl.nl/k80fr7</a></span></p>
<div><span style="line-height: normal; font-size: xx-small; "><strong><span style="font-size: small;"><span style="font-weight: normal; line-height: 19px; "><br />
</span></span></strong></span></div>
<h2>Jim Brady At The Helm</h2>
<p><span style="font-weight: normal; font-size: 13px; "> </span></p>
<div id="attachment_262" class="wp-caption alignleft" style="width: 150px">
	<img class="size-thumbnail wp-image-262" title="091030_PB_BradyTN" src="http://vergenewmedia.com/wp-content/uploads/2009/10/091030_PB_BradyTN3-150x150.jpg" alt="Courtesey Michael Schwarz - Politico" width="150" height="150" />
	<p class="wp-caption-text">Courtesey Michael Schwarz - Politico</p>
</div>
<p><a href="http://twitter.com/jimbradysp" target="_blank">Jim Brady</a>, former WashingtonPost.com editor, will oversee a staff of 50 at the operation.  In his presentation this past week at an <a href="http://journalists.org/" target="_blank">Online News Association</a> confab, entitled &#8211; <a href="http://journalists.org/resource/resmgr/docs/parachute_ann_arbor_brady.pdf" target="_blank">Mobile: The Future is Now</a> &#8211;  Brady may have betrayed the strategy of the new site.  I suspect there will be a very strong emphasis on mobile apps and geolocation, which makes sense. Mobile strategy is timely.  ComScore data indicates daily mobile news consumption has <a href="http://www.marketingcharts.com/interactive/daily-mobile-news-consumption-doubles-in-past-year-8341/" target="_blank">more than doubled</a> in the past year.    And if he believes what he preaches, not only will he staff the newsroom well, but he&#8217;ll bring on a strong mobile app development team.  I also suspect that these mobile apps will be bi-directional, meaning users will be able to consume stories and upload their own content to the site. Another interesting data point from a <a href="http://www.marketingvox.com/one-third-of-smartphone-users-respond-to-mobile-ads-043927/" target="_blank">Universal McCann study</a> shows that 53% of smartphone users are clicking on mobile ads.</p>
<h2>Catalyst For Change</h2>
<p>So now that the story is out,  it will be interesting to see how other local media respond.  Competition is good, and hopefully better multimedia/online journalism should result from this.  This could be a catalyst for great change for local media in the DC metro area.  Will this new site embrace social tools and encourage <a href="http://www.buzzmachine.com/2006/07/05/networked-journalism/" target="_blank">networked journalism</a>, crowdsourcing, <a href="http://www.groundreport.com/Media_and_Tech/The-Hyperlocal-News-Market-Key-Players-and-What-Th/2910236" target="_blank">hyperlocal news</a>?  While all of that &#8220;webby goodness&#8221; appeals to the web 2.0 evangelists, it&#8217;s noteworthy and encouraging to this media worker that, according to this <a href="http://www.nytimes.com/2009/10/29/business/media/29politico.html?_r=1&amp;ref=business" target="_blank">NY Times piece</a>,  Allbritton plans on paying competitive, large market newspaper salaries for seasoned pros.</p>
<p>Ultimately, a site like this will live or die on how it serves the needs of the local community.  So assembled readers, what is it that  will make a site like this work, for the publisher and the community.  Why have so many other hyperlocal, local web plays failed?   What would you like to see from a local web news provider?  Please discuss in the comments below!</p>
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		<title>Trying to Stay Relevant as the Media Sands Shift &#8211; TV Newser Summit</title>
		<link>http://vergenewmedia.com/2009/03/10/trying-to-stay-relevant-as-the-media-sands-shift-tv-newser-summit/</link>
		<comments>http://vergenewmedia.com/2009/03/10/trying-to-stay-relevant-as-the-media-sands-shift-tv-newser-summit/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 14:29:36 +0000</pubDate>
		<dc:creator>vergenewmedia</dc:creator>
				<category><![CDATA[TV news]]></category>
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		<description><![CDATA[Yesterday I had the opportunity to chat with the folks at TV Newser on their podast Morning Media Menu, as a preview of my panel participation at today&#8217;s TV Newser Summit in New York City.  We covered a wide range of topics, from how I began exploring emergent, social media, to how traditional media has [...]]]></description>
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<p>Yesterday I had the opportunity to chat with the folks at <a href="http://www.mediabistro.com/tvnewser/" target="_blank">TV Newser</a> on their podast Morning Media Menu, as a preview of my panel participation at today&#8217;s <a href="http://www.mediabistro.com/tvnewser/summit/?c=tvnadti" target="_blank">TV Newser Summit</a> in New York City.  We covered a wide range of topics, from how I began exploring emergent, social media, to how traditional media has <a href="http://www.washingtonpost.com/wp-dyn/content/article/2009/02/22/AR2009022201921.html" target="_blank">taken a shine</a> to new media tools like Twitter. <a href="http://stevegarfield.com/Site/Welcome.html" target="_blank"> Steve Garfield</a> called into the show and talked about the Today Show&#8217;s Jamie Gangel and her introduction to Twitter last week.</p>
<p><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyMzY2OTI5OTU4OTgmcHQ9MTIzNjY5Mjk5OTEzNiZwPTQ1MDk3MiZkPSZnPTImdD*mbz*2Mjc5NjQxYjBlMWQ*YmRjYjYzZmRlMDM5OWIyY2VjZA==.gif" border="0" alt="" width="0" height="0" /><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="210" height="108" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.blogtalkradio.com/BTRPlayer.swf?file=http%3A%2F%2Fwww%2Eblogtalkradio%2Ecom%2Fplaylist%2Easpx%3Fshow%5Fid%3D449430&amp;autostart=false&amp;bufferlength=5&amp;volume=100&amp;borderweight=1&amp;bordercolor=#999999&amp;backgroundcolor=#FFFFFF&amp;dashboardcolor=#0098CB&amp;playlistcolor=#999999&amp;playlisthovercolor=0x333333&amp;cornerradius=10&amp;callback=http://www.blogtalkradio.com/FlashPlayerCallback.aspx?referrer_url=/show.aspx" /><param name="wmode" value="transparent" /><embed type="application/x-shockwave-flash" width="210" height="108" src="http://www.blogtalkradio.com/BTRPlayer.swf?file=http%3A%2F%2Fwww%2Eblogtalkradio%2Ecom%2Fplaylist%2Easpx%3Fshow%5Fid%3D449430&amp;autostart=false&amp;bufferlength=5&amp;volume=100&amp;borderweight=1&amp;bordercolor=#999999&amp;backgroundcolor=#FFFFFF&amp;dashboardcolor=#0098CB&amp;playlistcolor=#999999&amp;playlisthovercolor=0x333333&amp;cornerradius=10&amp;callback=http://www.blogtalkradio.com/FlashPlayerCallback.aspx?referrer_url=/show.aspx" wmode="transparent"></embed></object></p>
<p>You can see <a href="http://twitter.com/jamiegangel" target="_blank">@jamiegangel&#8217;s</a> interaction with the Twitter community <a href="http://search.twitter.com/search?q=&amp;ands=%40jamiegangel&amp;phrase=&amp;ors=&amp;nots=&amp;tag=&amp;lang=all&amp;from=&amp;to=&amp;ref=&amp;near=&amp;within=15&amp;units=mi&amp;since=2009-03-03&amp;until=2009-03-03&amp;source=&amp;rpp=50" target="_blank">here</a>.  I&#8217;ve added some of the comments to my favorites.  As part of that story, Jamie spoke with David Gregory who has really embraced the spirit of dialogue and smart community on Twitter.  I&#8217;m guessing my most quotable soundbite from the podcast is:</p>
<blockquote><p>&#8220;We&#8217;re Moving From Meet the Press, and Now We Can Meet the People&#8221;</p></blockquote>
<p>Follow Meet the Press moderator <a href="http://twitter.com/davidgregory" target="_blank">@davidgregory </a>and you&#8217;ll watch it happen.  He understands the value of tapping into the collective intelligence of the very smart group of people on Twitter.  Twitter is a tremendous equalizer.  The community there will give corporate titans, rock stars, Hollywood celebrities, media notables, and politicians one chance to listen and contribute, and get it right.  If they fail in those areas they get called on it. In a recent Howard Kurtz <a href="http://www.washingtonpost.com/wp-dyn/content/article/2009/02/22/AR2009022201921.html" target="_blank">article</a>, ABC newser Terry Moran crows about how Twitter counters:</p>
<blockquote><p>the whole notion that newscasters speak from Olympus</p>
<p>- Terry Moran, ABC News</p></blockquote>
<p>I really don&#8217;t think the folks on Twitter ever suffered from that misapprehension.</p>
<p>i&#8217;m really sad that I&#8217;m not able to make SXSW this year,  because it&#8217;s a great conference to discover where much of this is heading.  But last year at that very conference I witnessed first hand the challenge faced by traditional media.  As I ate breakfast at the hotel restaurant a waiter &#8211; transfixed by the talking head on the cable news show, and apparently at odds with the pundit &#8211; began shouting at the TV.  It occurred  to me that this was a rather inefficient feedback loop.  Social web tools like Twitter now give mainstream media the opportunity to do something they haven&#8217;t always been in a position to do that well.. LISTEN.  But as Twitter friend <a href="http://twitter.com/adelemcalear" target="_blank">Adele McAlear</a> put it, traditional media must understand this is about  JOINING the conversation, not controlling it.</p>
<blockquote><p>Did you ever have control of the conversation? No. It always went on in people&#8217;s living rooms. Difference: Now you can hear it</p>
<p>@adelemcalear <a href="http://twitter.com/adelemcalear/statuses/1274245780" target="_blank">via Twitter</a></p></blockquote>
<p><a href="http://vergenewmedia.com/wp-content/uploads/2009/03/rosenblum.tiff"><img class="alignnone size-medium wp-image-217" title="rosenblum" src="http://vergenewmedia.com/wp-content/uploads/2009/03/rosenblum.tiff" alt="" /></a></p>
<p>Still, these are turbulent times for media. Part of my motivation for embracing social web technology is precisely because it has shown to be a tremendous disruptor of traditional media and I need to watch where all of this is heading and determine where I fit in.  And as serial consultants like <a href="http://rosenblumtv.com/" target="_blank">Michael Rosenblum</a>, the architects of what may be the sunset of my craft, engage in <a href="http://www.b-roll.net/forum/showthread.php?p=218285#post218285" target="_blank">schadenfreude tinged rhetoric</a> on the web,  I&#8217;m left feeling both hopeful and fearful of what lies ahead for media workers like me.</p>
<p>Being asked to sit aside a <a href="http://www.mediabistro.com/tvnewser/summit/program.asp" target="_blank">panel</a> of very savvy media influencers is a very great honor indeed.  I just hope I live up to the billing.  At the end of the day, I&#8217;m just a news cameraman try to stay relevant in a rapidly changing media landscape.</p>
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		<title>Local TV Transforms &#8211; Towers and Transmitters Meet the Social Web</title>
		<link>http://vergenewmedia.com/2007/12/11/local-tv-transforms-towers-and-transmitters-meet-the-social-web/</link>
		<comments>http://vergenewmedia.com/2007/12/11/local-tv-transforms-towers-and-transmitters-meet-the-social-web/#comments</comments>
		<pubDate>Tue, 11 Dec 2007 15:46:00 +0000</pubDate>
		<dc:creator>vergenewmedia</dc:creator>
				<category><![CDATA[TV news]]></category>
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		<description><![CDATA[NBC&#8217;s Local Media Initiative In a move that acknowledges the diminishing influence of one-way communication channels, NBC has renamed the Television Stations Division &#8220;Local Media Division&#8221;. There was a great deal of coverage in industry blogs. Media Week and Lost Remote have both framed the change as a fundamental shift in business. NBC Local Media [...]]]></description>
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<h2>NBC&#8217;s Local Media Initiative</h2>
<p>In a move that acknowledges the diminishing influence of one-way communication channels, NBC has renamed the Television Stations Division &#8220;Local Media Division&#8221;.  There was a great deal of coverage in industry blogs. <a href="http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003671775">Media Week</a> and <a href="http://www.lostremote.com/2007/11/13/new-name-for-nbc-oos-nbc-local-media-division/">Lost Remote</a> have both framed the change as a fundamental shift in business.</p>
<p><a href="http://vergenewmedia.com/wp-content/uploads/2007/12/wallace_nbcu.jpg" title="wallace_nbcu.jpg"><img src="http://vergenewmedia.com/wp-content/uploads/2007/12/wallace_nbcu.jpg" alt="wallace_nbcu.jpg" /></a></p>
<blockquote><p> NBC Local Media better reflects the full scope of our capabilities, as well as our ability to offer clients a fully-integrated, local media solution across the full portfolio of our assets.-John Wallace &#8211; President, NBC Local Media Division, from press release</p></blockquote>
<p>As marketers continue to <a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&amp;s=70866&amp;Nid=36310&amp;p=203694">shift</a> ad dollars from traditional media to online, it&#8217;s vital for companies like NBC to take the brand where the people are.  Increasingly, that means web and mobile.  As newspapers and TV move to build online, the distinction between the two becomes meaningless.  Right now local &#8220;newspapers&#8221; appear to be winning online.</p>
<h2>Creating an Engaging Experience While Building a Business</h2>
<p>The static web sites of most TV and Radio stations have been eclipsed by the more interactive offerings of newspapers. Perhaps the <a href="http://www.alleyinsider.com/2007/11/washpost-wpo-ne.html">economic imperative</a> of the dying newspaper industry has forced print publishers bring online innovations to market faster.  So the challenge for local media is to build an engaging, imersive, media platform that actually becomes something the community can&#8217;t live without &#8211; at the same time scaling the user base to a point where the enterprise is economically worthwhile.</p>
<p>What would that platform look like?  What key elements would satisfy both the community and the media company?  I took that question to my very smart Twitter posse and they came up with some great ideas.  Here&#8217;s a small sampling:</p>
<p><a href="http://vergenewmedia.com/wp-content/uploads/2007/12/local3.jpg" title="local3.jpg"><img src="http://vergenewmedia.com/wp-content/uploads/2007/12/local3.jpg" alt="local3.jpg" /></a></p>
<p>All very smart ideas from early adopters of social web technology.  Smart ideas about the evolution of local media can be found in practice and in theory, but ultimately big media companies are looking for the ones that will generate increased traffic and ad revenue.  I do think it is vital for those in charge of any local media initiative to get input from outside the corporate meeting rooms.  They should be talking to the local blogging, tech, and social media communities.   They should be sponsoring conferences, discussions and meetups with the pioneers of the social web in their local communities.</p>
<p>I strongly feel that media companies need to discover and encourage the brand champions within their own organizations to use social media.  While there may be some who grumble about already burdensome workloads &#8211; and believe me, TV news is a pretty thankless sausage factory &#8211; standing by and hoping that the sales and promotions departments will save careers is not a good career strategy.  I&#8217;ve discovered that meeting and listening to people on the social web, through platforms like Twitter, blogging,  Facebook, and meetups, has enriched my life both personally and professionally.  It&#8217;s also allowed me to bring the NBC News brand into this space.</p>
<h2>Envisioning Local Media</h2>
<p>Mel Taylor <a href="http://meltaylor.wordpress.com/2007/11/16/tv-vs-newspaper-local-online-video-battle/">outlines</a> the key points of a recent speech by former CBS News chief Andrew Heyward. In it, Heyward outlines the current problems with the state of TV news, and discusses some forward-thinking approaches to building succssesful online platforms.  Don Dodge, while blogging about newspaper strategy, <a href="http://dondodge.typepad.com/the_next_big_thing/2007/05/newspapers_need.html">puts forth ideas</a> that are equally resonant in television&#8217;s web efforts.  Essentially he says be local, be a marketplace, and be the best local search engine out there.  A good example of very useful local search platform is the Boston local search platform <a href="http://citysquares.com/boston">Citysqaures</a>.</p>
<p>I think the key to success in transforming local media is to build a platform that people can&#8217;t live without.  It should be a place where people can connect around ideas and affinities, build their own social netowrk profile, network and create events, have a robust mobile component, and should recommend content and events based on the users profile.  People want to share and create content and links.  Making that easy and customizable, in a locally relevant way, is key to getting the Facebook generation passionate about local media.The bottom line is, of course, the bottom line.  But while media companies have to focus on profits, they should not look at their web presence as a secondary effort,  or simply repository for recycled newscast content.</p>
<p>For local media platforms to be successful, they will have to implement imersive, relevant, engaging, and useful experiences for the community.  So my assembled readers, how would you build a successful local media platform?  What are some good examples of ones you&#8217;ve come across?</p>
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		<title>The Cameraman Marketer, Metrics and Measurement in Social Media</title>
		<link>http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/</link>
		<comments>http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/#comments</comments>
		<pubDate>Mon, 19 Nov 2007 14:57:38 +0000</pubDate>
		<dc:creator>vergenewmedia</dc:creator>
				<category><![CDATA[Twitter]]></category>
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		<description><![CDATA[Greg Cangialosi over at The Trend Junkie has tagged me with the &#8220;measurement&#8221; meme in a post entitled &#8220;Metrics, Measurement, and Social Media&#8221;. In the same week author, entrepreneur and marketing strategist Geoff Livingston included me in a &#8220;DC Area&#8217;s Top 12 Social Media, Marketing, and PR blogs&#8221; list. So I&#8217;m scratching my head here. [...]]]></description>
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<p>Greg Cangialosi over at <a href="http://www.thetrendjunkie.com/index.php/2007/11/12/metrics-measurement-and-social-media/">The Trend Junkie</a> has tagged me with the <a href="http://www.livingstonbuzz.com/blog/2007/11/07/the-measurement-meme/">&#8220;measurement&#8221; meme</a> in a post entitled &#8220;Metrics, Measurement, and Social Media&#8221;.   In the same week <a href="http://nowisgone.com/">author</a>, entrepreneur and marketing strategist Geoff Livingston included me in a <a href="http://www.livingstonbuzz.com/blog/2007/11/17/the-greater-dc-areas-top-marketing-social-media-blogs/">&#8220;DC Area&#8217;s Top 12 Social Media, Marketing, and PR blogs&#8221;</a> list.  So I&#8217;m scratching my head here.  I&#8217;m a cameraman for a major network news organization, right?  I&#8217;m not a marketer&#8230; or am I?</p>
<p><a href="http://vergenewmedia.com/wp-content/uploads/2007/05/twittercam.jpg" title="twittercam.jpg"><img src="http://vergenewmedia.com/wp-content/uploads/2007/05/twittercam.jpg" alt="twittercam.jpg" /></a></p>
<p>In my journey with social media, my blogging, and use of platforms like Twitter and Facebook,  I&#8217;ve discovered that I&#8217;ve become somewhat of a personal micro-media brand.  I&#8217;ve been able to measure the tangible results of my personal brand building in terms of hard data, and in terms of harder to measure, yet deeply enriching professional and personal connections.  The hard data is readily available and demonstrates that listening to the very smart people in this space, and engaging them in meaningful conversation goes a long way in building your brand.  By hard data, I&#8217;m talking about Google search ranking and analytics, Technorati ranking/authority, blog traffic data, and friends in my circle of influence on various social networking platforms.</p>
<p>That more difficult to define measure of my social media involvement is how it&#8217;s enabled me to connect with incredibly smart, visionary, driven entrepreneurs.  With fourteen hundred <a href="http://twitter.com/newmediajim">Twitter</a> friends, I have a knowledge base of deeply engaged, early adopters drawn from the ranks of venture capital, PR, marketing, social and traditional media, web strategy, and technology.  Social media enabled <a href="http://www.cc-chapman.com/">CC Chapman</a> to connect me to my first professional speaking engagement and meet Geoff Livingston and <a href="http://conversationagent.com/">Valeria Maltoni</a>.  People like <a href="http://www.davideckoff.com/">David Eckoff</a> of Turner Broadcasting cite me as a case study of how to use social media on panels at Streaming Media West.  I use <a href="http://www.facebook.com/profile.php?id=528387278">Facebook</a> to organize events and affinity groups.  Recently, I hosted a <a href="http://www.loiclemeur.com/english/2007/11/breakfast-with-.html">breakfast</a> for <a href="http://www.seesmic.com/">Seesmic</a> CEO, Loic Lemeur here in Washington, DC. In short, I&#8217;ve become relevant in this space. None of this would have been possible without my deep engagement in social media.  I see TREMENDOUS value in all of that.</p>
<p><a href="http://vergenewmedia.com/wp-content/uploads/2007/10/jimdmaw.jpg" title="jimdmaw.jpg"><img src="http://vergenewmedia.com/wp-content/uploads/2007/10/jimdmaw.jpg" alt="jimdmaw.jpg" /></a><br />
Talking Twitter to marketers, Photo courtesy of CC Chapman</p>
<p>Twitter is my most front-facing social media tool.  I post frequently every day, much of it on assignment for NBC News.  People tell me they find this behind-the-scenes look into the news fascinating.  Many have told me that I put a human face on &#8220;the media&#8221; that they would otherwise have no real connection with.   So I think there is a real value here in being a bridge between the Facebook generation and traditional media.  Those type of fuzzy metrics, while interesting,  aren&#8217;t enough for corporations.  They want ROI &#8211; and whether you define the &#8220;I&#8221; as &#8220;investment&#8221; or  as Valeria Maltoni prefers <a href="http://conversationagent.typepad.com/conversation_agent/">&#8220;involvement&#8221;</a> &#8211; a social media effort should produce measurable results.  So it&#8217;s not  enough that I&#8217;m the &#8220;crazy uncle&#8221; running around NBC evangelizing shiny new social media platforms.  Big companies, like my current employer, want real definable results.</p>
<p>Kami Huyse points out that you should begin any social media effort with well defined <a href="http://overtonecomm.blogspot.com/2007/11/measuring-social-media-setting.html">relational objectives</a>.</p>
<blockquote><p>One of the things I will stress is the importance of having well-defined objectives. By definition, objectives have to be measurable, &#8220;What would you like to see happen and by when as a results of engaging in social media?&#8221;- Kami Huyse</p></blockquote>
<p>John Bell, of Ogilvy&#8217;s <a href="http://www.ogilvypr.com/expertise/360-digital-influence.cfm">360 Digital Influence</a> practice, helps us further define some of the <a href="http://johnbell.typepad.com/weblog/2007/09/influence-vs-au.html">nuance</a> of social media measurement, exploring the distinction between influence, authority, engagement, and impact.</p>
<p>So, dear readers, how do you measure your social media activity, or in fact, do you measure at all?  How are you defining reach, influence, and impact?  Frankly, I&#8217;m still much of a noob at all of this.  At the end of the day, at the core of my being, I&#8217;m just a cameraman..right? <img src='http://vergenewmedia.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>Era of Conversation &#8211; New Media Marketing Day Recap</title>
		<link>http://vergenewmedia.com/2007/10/10/era-of-conversation-new-media-marketing-day-recap/</link>
		<comments>http://vergenewmedia.com/2007/10/10/era-of-conversation-new-media-marketing-day-recap/#comments</comments>
		<pubDate>Wed, 10 Oct 2007 21:41:18 +0000</pubDate>
		<dc:creator>vergenewmedia</dc:creator>
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		<description><![CDATA[Speaking at the Direct Marketing Association of Washington&#8217;s &#8220;Era of Conversation&#8221; conferencePhoto by CC Chapman Last Thursday, I had the unique pleasure of speaking before a group of marketing executives at the Direct Marketing Association of Washington&#8217;s confab in DC. I spoke to one of the many break-out sessions on &#8220;new media basics&#8221; &#8211; fitting [...]]]></description>
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<p><a href="http://vergenewmedia.com/wp-content/uploads/2007/10/jimdmaw.jpg" title="jimdmaw.jpg"><img src="http://vergenewmedia.com/wp-content/uploads/2007/10/jimdmaw.jpg" alt="jimdmaw.jpg" /></a></p>
<p>Speaking at the Direct Marketing Association of Washington&#8217;s &#8220;Era of Conversation&#8221; conferencePhoto by <a href="http://www.cc-chapman.com/">CC Chapman</a></p>
<p>Last Thursday, I had the unique pleasure of speaking before a group of marketing executives at the Direct Marketing Association of Washington&#8217;s <a href="http://www.dmaw.org/site/apps/s/content.asp?c=9fLIJWOwHlE&amp;b=276155&amp;ct=4401163">confab</a> in DC.  I spoke to one of the many break-out sessions on &#8220;new media basics&#8221; &#8211; fitting for me as there there is SO much I&#8217;ve yet to absorb about the social web.  In fact, I began by telling my breakout session: &#8220;I have no business speaking before a bunch of marketing executives, but..&#8221;</p>
<p><a href="http://vergenewmedia.com/wp-content/uploads/2007/10/dmaw.jpg" title="dmaw.jpg"><img src="http://vergenewmedia.com/wp-content/uploads/2007/10/dmaw.jpg" alt="dmaw.jpg" /></a></p>
<p>From that jumping off point, I discussed my nascent (only been blogging since March of this year), but reasonably engaging blogging efforts,  and my use of <a href="http://twitter.com/newmediajim">Twitter</a> as primary tools of social media.  Essentially I riffed that if I can do it, you can do it, and basic tools are a good place to start, especially when shifting from less conversational communication.  Fortunately for me, and for the rest of the attendees, there was an abundance of thought leadership on wide-ranging strategies for launching social media efforts.  Overall I think it&#8217;s key to find the tools that are right for you or your organization.</p>
<p>For me, blogging is most rewarding when I leave my posts open-ended, and people WAY smarter than me complete my thoughts in the comments section.  Sure, you can be confrontational, and <a href="http://www.web-strategist.com/blog/2007/10/10/a-lister-tactics-how-to-get-200-trackbacks-for-a-single-post/">link-bait</a> to generate traffic, but I like the notion of what <a href="http://theintersection.ogilvypr.com/?page_id=19">Stephen Marino</a>, of Ogilvy&#8217;s <a href="http://www.ogilvypr.com/expertise/360-digital-influence.cfm">360 Digital Influence</a> practice calls &#8220;Return on Involvement&#8221;.  The day was filled with terrific speakers, and I had the chance to meet some of the brightest minds in this space like keynote speaker <a href="http://conversationagent.com/">Valeria Maltoni</a> (she&#8217;s not yet convinced of Twitter so get over to her blog and give her a nudge!),  and keynote speaker <a href="http://www.cc-chapman.com/">CC Chapman</a>, who I&#8217;ve been eager to meet for some time.  CC connected me with <a href="http://www.livingstonbuzz.com/blog/">Geoff Livingston</a>, another keynote at the conference who really did a great job of blogging the event with the help of Larissa Fair.  Geoff pointed out, in support of Marino&#8217;s premise, that participation IS marketing.</p>
<p>In my presentation, I demonstrated how Twitter can be used and misused an engagement tool.  At one point i called out to all of YOU on Twitter and asked if you&#8217;d say hello to the DMAW session.  While waiting for some responses to generate, CC Chapman, in what can almost be described as a movie moment, stopped me and said almost chillingly: &#8220;Jim.. refresh the page&#8221;.  You guys had come through!!  Imagine if that hadn&#8217;t worked <img src='http://vergenewmedia.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> .  There were no less than 80 immediate responses. (thank you!)  I think that aptly demonstrated Twitter&#8217;s immediate, conversational, attention directing value.  I also pointed out that Team Twitter had  helped shape my presentation in the comments on my blog. (again thank you!)</p>
<p>So despite this being my first ever presentation before a professional group, I think I was able to get people thinking about social media and what tools are right for them.  Social media allows us to connect on a deep human level across social, cultural, and corporate barriers in a way we never could before.  Conversations no longer happen from the top down.  More importantly they are no longer controlled by corporations.  Media that aren&#8217;t conversational or social are becoming less and less relevant.  Funny that I felt like odd man out speaking at this event. At the end of the day I&#8217;m a network news cameraman, not a social media consultant.  Ogilvy&#8217;s John Bell advises on his <a href="http://johnbell.typepad.com/weblog/2007/10/stream2007-fooc.html">blog</a>:</p>
<blockquote><p>Spark ideas by mixing up odd-fellows and odd exepriences. Oh, and let go of the reins a bit.<br />
John Bell</p></blockquote>
<p>I think that&#8217;s fitting here.  Social media enables the exchange of good ideas and allows the the best ones to take root and propagate, creating value, involvement, and engagement.  So maybe that&#8217;s why I was invited.  I want to thank Donna Tschiffely, Executive Director of DMAW, for bringing this all together.  I hope i get a chance to do this again soon.</p>
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		<title>Social Media and Video As Conversation Agent &#8211; Speaking at DMAW Confab</title>
		<link>http://vergenewmedia.com/2007/10/03/social-media-and-video-as-conversation-agent-speaking-at-dmaw-confab/</link>
		<comments>http://vergenewmedia.com/2007/10/03/social-media-and-video-as-conversation-agent-speaking-at-dmaw-confab/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 13:20:17 +0000</pubDate>
		<dc:creator>vergenewmedia</dc:creator>
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		<description><![CDATA[A few weeks ago CC Chapman connected me with DC area author, marketing strategist, and entrepreneur, Geoff Livingston. Somehow these two got it in their heads that I&#8217;d be a great speaker at the &#8220;New Media Marketing Day &#8211; The Era of Conversation&#8221; session that the DMAW is hosting. So I&#8217;ve got some ideas about [...]]]></description>
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<p><a href="http://vergenewmedia.com/wp-content/uploads/2007/10/dmaw.jpg" title="dmaw.jpg"><img src="http://vergenewmedia.com/wp-content/uploads/2007/10/dmaw.jpg" alt="dmaw.jpg" /></a><br />
A few weeks ago <a href="http://www.cc-chapman.com/">CC Chapman</a> connected me with DC area author, marketing strategist, and entrepreneur, <a href="http://www.livingstonbuzz.com/blog/">Geoff Livingston</a>.  Somehow these two got it in their heads that I&#8217;d be a great speaker at the <a href="http://www.dmaw.org/site/pp.asp?c=9fLIJWOwHlE&amp;b=287969">&#8220;New Media Marketing Day &#8211; The Era of Conversation&#8221;</a> session that the DMAW is hosting.  So I&#8217;ve got some ideas about discussing personal branding,  avoiding missteps when using social media, video as conversation agent &#8211; and I plan on referencing the usual suspects: <a href="http://scobleizer.com/">Robert Scoble</a>, <a href="http://everydotconnects.com/">Connie Reece</a>, <a href="http://chrisbrogan.com/">Chris Brogan</a>, and <a href="http://chrisheuer.com/">Chris Heuer</a> to tee off some &#8220;big ideas&#8221;.   I just want to make sure I&#8217;m not missing any important thoughts.  Here&#8217;s my track from the DMAW website:</p>
<blockquote><p>Track 1 &#8211; Sponsored by Executive Biz<br />
New Media Basics:  Hammers brass tacks into some of the more popular social media tactics.  Forget the exotic. We&#8217;re talking about the everyday activity your organization needs right now to enjoy immediate success in the emerging social media/web 2.0 elements.<br />
from DMAW website</p></blockquote>
<p>This is where I need YOUR HELP.  Do YOU think I&#8217;m using social media successfully?  If so, why?  How can big companies better use social media?  What are important points that I should draw from our collective experience in social media?  As always, your comments here MAKE this blog.  I&#8217;m looking forward to your insights!  Thanks.</p>
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		<title>Amanda Congon, Katie Couric and The Diminishing Value of Celebrity in Media</title>
		<link>http://vergenewmedia.com/2007/09/26/amanda-congon-katie-couric-and-the-diminishing-value-of-celebrity-in-media/</link>
		<comments>http://vergenewmedia.com/2007/09/26/amanda-congon-katie-couric-and-the-diminishing-value-of-celebrity-in-media/#comments</comments>
		<pubDate>Wed, 26 Sep 2007 20:12:06 +0000</pubDate>
		<dc:creator>vergenewmedia</dc:creator>
				<category><![CDATA[TV news]]></category>
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		<description><![CDATA[“It’s been a great year with Amanda — a great experiment for both of us. We thank her for her many contributions and know that she’s about to embark on new endeavors and expect there will be times in the future that we can again work together.” ABCNews.com statement I wonder if the news that [...]]]></description>
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<p><a href="http://vergenewmedia.com/wp-content/uploads/2007/09/amanda.jpg" title="amanda.jpg"><img src="http://vergenewmedia.com/wp-content/uploads/2007/09/amanda.jpg" alt="amanda.jpg" /></a></p>
<blockquote><p>“It’s been a great year with Amanda — a great experiment for both of us. We thank her for her many contributions and know that she’s about to embark on new endeavors and expect there will be times in the future that we can again work together.”<br />
ABCNews.com statement</p></blockquote>
<p>I wonder if the news that <a href="http://amandacongdon.com/blog/">Amanda Congdon</a> and ABC have chosen to <a href="http://mashable.com/2007/09/21/video-blogger-amanda-congdon-leaves-abc/">part ways</a> isn&#8217;t emblematic of the <a href="http://www.techcrunch.com/2007/09/21/internet-celebrity-doesnt-translate-amanda-congdon-let-go-by-abc/">diminished value</a> of &#8220;celebrity&#8221; in media.  Congdon, whose efforts with former <a href="http://www.rocketboom.com/vlog/">Rocketboom</a> partner <a href="http://www.dembot.com/">Andrew Michael Baron</a> pioneered the emergence of succesful new media brands, deftly positioned herself as a crossover talent after her split with the Rocketboom creator.  Big media took notice and soon she was videoblogging for ABC News.  While that relationship may have never been a perfect fit for either party, it was notable that big media had validated &#8220;new&#8221; media.  I think part of the problem that big media still struggles with is that in many respects, they simply try to ape and replicate what is happening in emerging social media platforms.  For instance, on a number of occasions, I&#8217;ve heard television colleagues talk of making things &#8220;look webby&#8221;</p>
<p>Talents aside, it&#8217;s not  simply an Amanda Congdon or Joanne Colan that make Rocketboom cool, it&#8217;s the fact that the entire experience is built around participation and involvement.  They are simply the facitlitator or custodians of community.  Their &#8220;celebrity&#8221; is merely a net effect of the interactivity of the show. I don&#8217;t know whether ABC may have failed to take this fully into account, or simply wasn&#8217;t able to replicate that participation, but it appears the end result was an experience that wasn&#8217;t entirely what fans had hoped.</p>
<p><a href="http://vergenewmedia.com/wp-content/uploads/2007/09/katie.jpg" title="katie.jpg"><img src="http://vergenewmedia.com/wp-content/uploads/2007/09/katie.jpg" alt="katie.jpg" /></a><br />
Katie Couric in Iraq</p>
<p>Celebrity&#8217;s fickle nature isn&#8217;t limited to the new media crossover talent.  Just look at Katie Couric&#8217;s less than stellar transition to CBS News.  I was recently with her in Iraq as she was reporting from the region.  Despite her notoriety, and the timeliness of the reporting, the CBS Evening News tied for its lowest ratings (5.5 million viewers) since she took the helm. Now, CBS has given all kinds of explanations for the shows lackluster performance since she took the job, but in my mind they made a bet on her celebrity and it simply isn&#8217;t panning out.</p>
<p>I think we&#8217;re entering an era where celebrity in media is of far less value then the quality and authenticity of content.  There is unlimited choice in how we get news, information and entertainment.  We seek content that speaks to us, engages us, and gives us avenues for interactivity and participation. We want to speak with, not simply listen to the messenger.  There are so many avenues now for robust discourse, that one-way media is simply having a hard time getting through.  As I always say, none of this is zero sum, but certainly the shifts are pretty obvious. There is tremendous opportunity for established media to learn from emerging media and vice versa.</p>
<p>There are some examples of these disparate forms of media drawing on best practices learned from one another.  Big media companies are are empowering their workers with new storytelling tools.  My current employer, NBC News, has embraced blogs and video blogging and is making plans to do more.  Just this past week they featured the enterprising work of my friend and colleague<a href="http://today.msnbc.msn.com/id/20894068/"> Amna Nawaz</a>.  Amna produced this web-only video about the under-reported story of land mine victims in Columbia.<br />
<a href="http://video.msn.com/video.aspx?mkt=en-US&amp;brand=msnbc&amp;vid=b6631ae4-e3a2-4b30-aa1b-6059b023bba2" target="_new" title="Young victims of landmines"><img src="http://msnbcmedia.msn.com/j//msnbc/Components/Video/070921/x_dc_nn_anawaz_landmines_07.vmodv4.jpg" alt="Young victims of landmines" border="0" height="84" width="112" /><br />
Young victims of landmines</a><br />
MSNBC.COM has such a thirst for original, unique first-person content that they encourage everyone to produce original video and blogs, not just re-purposed broadcast stories for the web.  I&#8217;ve even <a href="http://dailynightly.msnbc.com/jim_long/index.html">gotten in on the act</a>.</p>
<p>Just as old media are taking cues from new, emerging media are drawing from the experince of their corporate counterparts.  Take the webisode drama <a href="http://synchronis.tv/">&#8220;35&#8243;</a>.  &#8220;35&#8243; is a dramatic web video series that is shot with three cameras and switched and fed live via <a href="http://www.ustream.tv/channel/35--a-scripted-live-webisode">Ustream</a> to the web.  To me the strength of this project is that it combines the ubiquity ot the internet with the spontaneity and unpredictability of live TV.  &#8220;35&#8243; was recently featured in a Wall Street Journal <a href="http://online.wsj.com/public/article/SB119041282545035698.html">article</a>, so once again we see mainstream media taking notice of creative, upstart, emerging media. &#8220;35&#8243; runs from September 19th through the 30th, live at 9PM EDT.  The show has a post show chat where fans talk with producers.</p>
<p>Who knows where all of this is going, but from my vantage point this is at once daunting as it is exhilarating.  But for someone who makes a living in media, it&#8217;s vital to keep on top of trend.   Seeing what resonates with audiences, what do they ignore, what engages them -these will be the measures of success in this dizzyingly changing media landscape.  This seems clear though, treat your community, your audience as a valuable partner in your media and youll likely have a winner.  Celebrity in and of itself is of limited value.</p>
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		<title>Fast Company: &#8220;The Next E-mail&#8221; Twitter and Others as New Business Communications</title>
		<link>http://vergenewmedia.com/2007/08/18/fast-company-the-next-e-mail-twitter-and-others-as-new-business-communications/</link>
		<comments>http://vergenewmedia.com/2007/08/18/fast-company-the-next-e-mail-twitter-and-others-as-new-business-communications/#comments</comments>
		<pubDate>Sat, 18 Aug 2007 20:50:35 +0000</pubDate>
		<dc:creator>vergenewmedia</dc:creator>
				<category><![CDATA[Twitter]]></category>
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		<description><![CDATA[yours truly&#8230; multitasking What&#8217;s in your business communications toolkit? Hi, I&#8217;m Jim and I&#8217;m a Twitterholic. My addiction to the very popular, multi-platform SMS tool is mentioned with a quick quote from me, tech evangelist Betsy Weber, and consultant Cathryn Hrudicka  in a smart piece by Podtech rock star, Twitter Hall of Famer, FastCompany.com contributor, [...]]]></description>
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<p><a href="http://vergenewmedia.com/wp-content/uploads/2007/05/twittercam.jpg" title="twittercam.jpg"><img src="http://vergenewmedia.com/wp-content/uploads/2007/05/twittercam.jpg" alt="twittercam.jpg" /></a><br />
yours truly&#8230; multitasking</p>
<h2>What&#8217;s in your business communications toolkit?</h2>
<p>Hi, I&#8217;m <a href="http://twitter.com/newmediajim">Jim</a> and I&#8217;m a <a href="http://twitterholic.com/">Twitterholic</a>.  My addiction to the very popular, multi-platform SMS tool is mentioned with a quick quote from me, tech evangelist <a href="http://visuallounge.techsmith.com/">Betsy Weber</a>, and consultant <a href="http://creativesage.wordpress.com/">Cathryn Hrudicka</a>  in a <a href="http://www.fastcompany.com/magazine/118/the-next-email.html">smart piece</a> by <a href="http://www.podtech.net/home/">Podtech</a> rock star, Twitter <a href="http://twitter.com/Scobleizer">Hall of Famer</a>, FastCompany.com <a href="http://fastcompany.com/scoble/">contributor</a>, and <a href="http://scobleizer.com/">blogger</a> Robert Scoble.  I&#8217;ve blogged about Twitter&#8217;s <a href="http://vergenewmedia.com/2007/06/17/building-relationships-with-social-media-tools/">value</a> as a branding tool, and have encouraged big media to <a href="http://vergenewmedia.com/2007/05/14/old-media-empower-employees-to-be-brand-champions/">empower</a> their employees to be brand champions with these tools.  Pownce, Jaiku, and Facebook are also used as examples of these new tools in the business communications aresenal. Scoble adds an interesting twist, pointing out all the behavioral data made available by seemingly mundane posts.  Scary or promising depending on where you stand.</p>
<p><a href="http://vergenewmedia.com/wp-content/uploads/2007/08/fastcompany.jpg" title="fastcompany.jpg"><img src="http://vergenewmedia.com/wp-content/uploads/2007/08/fastcompany.jpg" alt="fastcompany.jpg" /></a></p>
<blockquote><p>given what it and other companies spend acquiring new customers, there&#8217;s an untapped gold mine in Twitter and Facebook because we&#8217;re volunteering so much information about what we&#8217;re doing right now.Learning how to tap it correctly&#8211;both to sell to me directly and in seeing major trends in the millions of daily public posts&#8211;will be the next major challenge for these companies.<br />
Robert Scoble, on Fastcompany.com 9/07  </p></blockquote>
<p>He sums up the piece with a look in to the future:</p>
<blockquote><p>If we revisit this conversation again in three years, I suspect that we&#8217;ll have found all sorts of little uses for these services, and they&#8217;ll simply become what email is today: something we must do just to participate in the heartbeat of business.  </p></blockquote>
<p>Besides Twitter, what social media are you using to promote your brand (read what should be using that I don&#8217;t know about!)?  What are you using to learn more about your community?  What will be the next killer tool?  In addition to Scoble&#8217;s Twitter presence, check out his Twitter <a href="http://twitter.com/scobleslinkblog">link blog</a>.</p>
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		<title>Newmediajim In an Old Media Role, Traveling to the Middle East With the Secretary of State</title>
		<link>http://vergenewmedia.com/2007/07/30/newmediajim-in-an-old-media-role-traveling-to-the-middle-east-with-the-secretary-of-state/</link>
		<comments>http://vergenewmedia.com/2007/07/30/newmediajim-in-an-old-media-role-traveling-to-the-middle-east-with-the-secretary-of-state/#comments</comments>
		<pubDate>Mon, 30 Jul 2007 17:14:27 +0000</pubDate>
		<dc:creator>vergenewmedia</dc:creator>
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		<description><![CDATA[boarding the Secretary of State&#8217;s plane Today I embark on a decidedly old-media journey. I&#8217;m heading to the Middle East with the Secretary of State, that will include stops in Saudi Arabia, Egypt, Israel, and the West Bank. Once again NBC is VIP pool for this trip, which means we represent all of the US [...]]]></description>
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<p><a href="http://vergenewmedia.com/wp-content/uploads/2007/07/plane.jpg" title="plane.jpg"><img src="http://vergenewmedia.com/wp-content/uploads/2007/07/plane.jpg" alt="plane.jpg" /></a><br />
boarding the Secretary of State&#8217;s plane</p>
<p>Today I embark on a decidedly old-media journey. I&#8217;m heading to the Middle East with the Secretary of State, that will include stops in Saudi Arabia, Egypt, Israel, and the West Bank. Once again NBC is VIP pool for this trip, which means we represent all of the US TV networks.</p>
<p>On this trip, I won&#8217;t be doing any video blogging. On the last trip, there was concern expressed by some of the other networks that my mini-DV footage wasn&#8217;t immediately distributed to the pool. NBC did distribute the video, and for the life of me, I cant&#8217; imagine that my blog video will do anything other than sit in libraries unused. So for now, I&#8217;ll maintain video silence.</p>
<p>Besides I&#8217;ve brought work to do on the plane. It&#8217;s a long flight, and Chris Brogan <a href="http://grasshopperfactory.com/cbc/media-makers-next-steps/">reminds</a> me that I&#8217;ve got plenty of work to do!</p>
<p>Sadly the NBC News family received horrifying news today. Friend, colleague, and former producer for Tom Brokaw and Brian Williams, Eric Wishnie, was killed in an accident in New York City early this morning. I&#8217;d worked with Eric on many occasions, always on extremely high pressure jobs involving anchors, Presidents, and other VIP&#8217;s. Despite the pressure cooker environment of these assignments, Eric was always extremely generous and thoughtful. I can tell you from years in the biz, at that level you don&#8217;t have to be kind. It&#8217;s just the few remaining PROS who are.</p>
<p>So that&#8217;s all from the flight line of Andrews AFB. The Secretary of State is on her way. Next stop, the Middle East.</p>
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