From the category archives:

new media

The End of Innocence – Why Social Media Is the New Corporate Media

May 9, 2010

Let my start by saying that my career in media has been paying the bills since 1988.  So I firmly embrace corporate media, advertising revenue and all media endeavors that enjoy commercial success. The lure of a life in TV (i’m a news cameraman by trade) was its combined appeal of an adventurous lifestyle and [...]

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Politico’s Foray Into Local News – DC Media Game Changer?

October 30, 2009

Politico, Newschannel 8, and WJLA TV Parent company, Allbritton Communications, has announced that it is jumping into local media here in the Washington DC metro area. Planned for launch next spring, the yet unnamed site hopes to leverage social web technology to lure audiences who have become disenchanted with traditional media. They also hope replicate [...]

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Trying to Stay Relevant as the Media Sands Shift – TV Newser Summit

March 10, 2009

Yesterday I had the opportunity to chat with the folks at TV Newser on their podast Morning Media Menu, as a preview of my panel participation at today’s TV Newser Summit in New York City.  We covered a wide range of topics, from how I began exploring emergent, social media, to how traditional media has [...]

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Local TV Transforms – Towers and Transmitters Meet the Social Web

December 11, 2007

NBC’s Local Media Initiative In a move that acknowledges the diminishing influence of one-way communication channels, NBC has renamed the Television Stations Division “Local Media Division”. There was a great deal of coverage in industry blogs. Media Week and Lost Remote have both framed the change as a fundamental shift in business. NBC Local Media [...]

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The Cameraman Marketer, Metrics and Measurement in Social Media

November 19, 2007

Greg Cangialosi over at The Trend Junkie has tagged me with the “measurement” meme in a post entitled “Metrics, Measurement, and Social Media”. In the same week author, entrepreneur and marketing strategist Geoff Livingston included me in a “DC Area’s Top 12 Social Media, Marketing, and PR blogs” list. So I’m scratching my head here. [...]

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Era of Conversation – New Media Marketing Day Recap

October 10, 2007

Speaking at the Direct Marketing Association of Washington’s “Era of Conversation” conferencePhoto by CC Chapman Last Thursday, I had the unique pleasure of speaking before a group of marketing executives at the Direct Marketing Association of Washington’s confab in DC. I spoke to one of the many break-out sessions on “new media basics” – fitting [...]

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Social Media and Video As Conversation Agent – Speaking at DMAW Confab

October 3, 2007

A few weeks ago CC Chapman connected me with DC area author, marketing strategist, and entrepreneur, Geoff Livingston. Somehow these two got it in their heads that I’d be a great speaker at the “New Media Marketing Day – The Era of Conversation” session that the DMAW is hosting. So I’ve got some ideas about [...]

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