NBC’s Local Media Initiative
In a move that acknowledges the diminishing influence of one-way communication channels, NBC has renamed the Television Stations Division “Local Media Division”. There was a great deal of coverage in industry blogs. Media Week and Lost Remote have both framed the change as a fundamental shift in business.

NBC Local Media [...]

Posted in Facebook, NBC, NBC News, TV news, Twitter, big media, disruptive media, local media, local news, mainstream media, new media, newspapers, old media, social media, social networking, tradtional media 30 Comments »

Greg Cangialosi over at The Trend Junkie has tagged me with the “measurement” meme in a post entitled “Metrics, Measurement, and Social Media”. In the same week author, entrepreneur and marketing strategist Geoff Livingston included me in a “DC Area’s Top 12 Social Media, Marketing, and PR blogs” list. So I’m scratching [...]

Posted in CC Chapman, David Eckoff, Facebook, Geoff Livingston, Greg Cangialosi, John Bell, Kami Huyse, Ogilvy, Twitter, Valeria Maltoni, blogging, brand champions, branding, business, conversation, disruptive media, marketing, measurement, metrics, new media, old media, social media, social networking, tradtional media 17 Comments »

Speaking at the Direct Marketing Association of Washington’s “Era of Conversation” conferencePhoto by CC Chapman
Last Thursday, I had the unique pleasure of speaking before a group of marketing executives at the Direct Marketing Association of Washington’s confab in DC. I spoke to one of the many break-out sessions on “new media basics” - fitting [...]

Posted in CC Chapman, DMAW, Donna Tschiffely, Geoff Livingston, John Bell, Ogilvy, PR, Stephen Marino, Twitter, Valeria Maltoni, advertising, big media, blogging, business, conversation, disruptive media, mainstream media, new media, promotion, tradtional media, video blogging 17 Comments »