NBC’s Local Media Initiative
In a move that acknowledges the diminishing influence of one-way communication channels, NBC has renamed the Television Stations Division “Local Media Division”. There was a great deal of coverage in industry blogs. Media Week and Lost Remote have both framed the change as a fundamental shift in business.

NBC Local Media [...]

Posted in Facebook, NBC, NBC News, TV news, Twitter, big media, disruptive media, local media, local news, mainstream media, new media, newspapers, old media, social media, social networking, tradtional media 30 Comments »

Uh oh!Buzzmachine’s Jeff Jarvis yesterday detailed a very compelling IBM study on TV and internet use. The complete study results are available for download here. For folks like me, currently a foot soldier of traditional TV, his post header - “TV Explodes” - merely fuels our worst fears and suspicions. (I wish he’d stop [...]

Posted in Jeff Jarvis, Jim Long, NBC, Revver, Sab Kanaujia, Steven Starr, branding, business, disruptive media, mainstream media, micro media mogul, monetization, niche market content, old media, small tv, social media, social networking, tradtional media, user genertated content 4 Comments »