From the category archives:

monetization

Niche market content will fill the Long Tail

March 21, 2007

i’m sitting listening to a panel at VON07 with Robert Scoble and Mike Arrington. Mike seems a bit dismissive of video in general, but Scoble says “there’s opportunity in niche market content.” Earlier today I had the opportunity to listen to Nicholas Butterworth, founder and CEO of Diversion Media. His company specializes in creating niche [...]

View Comments Read the full article →

Jarvis calls for “TV revolution” summit

March 20, 2007

The person the builds the “easy button” that connects search, distribution, ad sales/networks, metrics, and content will be a gazillionaire. Professor Jarvis calls for a summit at his VON2007 presentation today. Here is the problem as he sees it: “And then there’s money…I’m not getting enough.. I’m not getting any… Since the web began I’ve [...]

View Comments Read the full article →

Can I quit my day job yet?

March 20, 2007

No real surprise that one of the most well attended (close to standing room only) sessions today at VON2007, was this panel: “All about the Benjamins: Who’s making money with web based video” My thing is this..for any of this to work, there has to be a way for content creators to make money, a [...]

View Comments Read the full article →

Who’s watching?

March 19, 2007

The kick off panel I attended this morning featured Dina Kaplan, Dimitry Shapiro, and Robert Petty. There was a great deal of discussion about revenue models, emerging micro media mogul deals, and the future growth of the industry. My thing is this.. it’s great that small TV is emerging as a growth industry, but for [...]

View Comments Read the full article →

Next Entries →