From the category archives:

mainstream media

Social Networks As the “New Television”

July 16, 2007

The real value proposition of social media is that it connects people on a deeply human level with hundreds, thousands, even millions of networked people across time and geography. Social networks, empowering core constituencies of passionate users around targeted, niche market content, are emerging as a powerful media marketforce. As I googled around looking for [...]

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Building Relationships With Social Media Tools

June 17, 2007

editing the videoblog in DC coffee shop It’s taken a trip to Crawford, Texas for me to find the time reflect on the tremendous response to the blogging, Twittering, and video blogging I did from my round-the-world trip with the Secretary of Defense. It was an endeavor that I can describe, with certain resignation, as [...]

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Blogging At 35000 Feet, Traveling Press Visit Afghanistan With Secretary Gates

June 5, 2007

Midway through our round the world trip with Secretary of Defense Gates, we made an unannounced visit to Afghanistan. Arriving under the cover of darkness we landed in Kabul Sunday evening. We had switched from the E4B to a C-17 for our descent into Kabul. I’ve corkscrewed into BIAP a number of times so i’m [...]

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Blogging At 35000 Feet With the Pentagon Press Corps

May 31, 2007

Jim Long blogging somewhere over the Pacific, en route Singapore Friend and social media rock star Chris Abraham once told me that I blog in the “rarified air” from my perch as a network news cameraman. Today, I blog from the very thin air, 35000 feet above the Pacific Ocean, en route to Singapore with [...]

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Are You a Micro Media Mogul Or a Media Maker?

May 24, 2007

The CBS/Wallstrip deal that I wrote about on Monday got me thinking about how I and other people define themselves in this space. I’ve been making a good living in the media business for many years now and despite seismic shifts within the industry, I’m pursuing opportunities presented by emerging media models. To create opportunity, [...]

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CBS Finds Value In Niche Market Media

May 22, 2007

Wallstrip, the online financial news show where “stock culture meets pop culture”, has been purchased by CBS Interactive for a price tag reported to be far less than the rumored $5 million price tag. Wallstrip announced the news on their show in typically tongue in cheek fashion, asking CBS employees about the deal on the [...]

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Politician Generated Content

May 10, 2007

DC Media Maker and web 2.0 raconteur Jonny Goldstein files a report today from Capitol Hill, where House Subcommittee Chairman, Ed Markey, (D., MA) was holding a hearing on the “Future of Video”. Congressman Markey made “news” today by making media! Markey, accustomed to looking AT lenses, not THROUGH them, paid homage to the user [...]

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