Entries Categorized as 'mainstream media'

Local TV Transforms - Towers and Transmitters Meet the Social Web

Date December 11, 2007

NBC’s Local Media Initiative
In a move that acknowledges the diminishing influence of one-way communication channels, NBC has renamed the Television Stations Division “Local Media Division”. There was a great deal of coverage in industry blogs. Media Week and Lost Remote have both framed the change as a fundamental shift in business.

NBC Local Media [...]

Video on the Net - Media Workers and Media Moguls Making the “Digital” Transition

Date October 17, 2007

Bringing together the brightest minds of new television
I just booked my travel to the fall Video on the Net Confernence in Boston. I’m very excited because the spring conference in San Jose was a great opportunity for me to connect with key players in this emerging ecosystem. Once again, looks like the best and [...]

Era of Conversation - New Media Marketing Day Recap

Date October 10, 2007

Speaking at the Direct Marketing Association of Washington’s “Era of Conversation” conferencePhoto by CC Chapman
Last Thursday, I had the unique pleasure of speaking before a group of marketing executives at the Direct Marketing Association of Washington’s confab in DC. I spoke to one of the many break-out sessions on “new media basics” - fitting [...]

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