October 30, 2009
Politico, Newschannel 8, and WJLA TV Parent company, Allbritton Communications, has announced that it is jumping into local media here in the Washington DC metro area. Planned for launch next spring, the yet unnamed site hopes to leverage social web technology to lure audiences who have become disenchanted with traditional media. They also hope replicate [...]
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December 11, 2007
NBC’s Local Media Initiative In a move that acknowledges the diminishing influence of one-way communication channels, NBC has renamed the Television Stations Division “Local Media Division”. There was a great deal of coverage in industry blogs. Media Week and Lost Remote have both framed the change as a fundamental shift in business. NBC Local Media [...]
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