NBC’s Local Media Initiative
In a move that acknowledges the diminishing influence of one-way communication channels, NBC has renamed the Television Stations Division “Local Media Division”. There was a great deal of coverage in industry blogs. Media Week and Lost Remote have both framed the change as a fundamental shift in business.

NBC Local Media [...]

Posted in Facebook, NBC, NBC News, TV news, Twitter, big media, disruptive media, local media, local news, mainstream media, new media, newspapers, old media, social media, social networking, tradtional media 30 Comments »

Greg Cangialosi over at The Trend Junkie has tagged me with the “measurement” meme in a post entitled “Metrics, Measurement, and Social Media”. In the same week author, entrepreneur and marketing strategist Geoff Livingston included me in a “DC Area’s Top 12 Social Media, Marketing, and PR blogs” list. So I’m scratching [...]

Posted in CC Chapman, David Eckoff, Facebook, Geoff Livingston, Greg Cangialosi, John Bell, Kami Huyse, Ogilvy, Twitter, Valeria Maltoni, blogging, brand champions, branding, business, conversation, disruptive media, marketing, measurement, metrics, new media, old media, social media, social networking, tradtional media 17 Comments »

A few weeks ago CC Chapman connected me with DC area author, marketing strategist, and entrepreneur, Geoff Livingston. Somehow these two got it in their heads that I’d be a great speaker at the “New Media Marketing Day - The Era of Conversation” session that the DMAW is hosting. So I’ve got some [...]

Posted in CC Chapman, DMAW, Facebook, advertising, big media, blogging, brand champions, branding, business, conversation, disruptive media, marketing, new media, old media, social media, social networking, tradtional media 32 Comments »