The real value proposition of social media is that it connects people on a deeply human level with hundreds, thousands, even millions of networked people across time and geography. Social networks, empowering core constituencies of passionate users around targeted, niche market content, are emerging as a powerful media marketforce.
As I googled around looking for evidence [...]

Posted in BluChipz, CHA, Craft Hobby Association, Crafty Nation, Craig Ridley, Jeremiah Owyang, Jim Long, Kevin Johnson, Michael Rosenblum, Pod Tech, Stewart Pittman, TV news, Toni Lyn, athletics, b-roll.net, big media, branding, college sports, disruptive media, high school sports, mainstream media, new media, promotion, small tv, social media, social networking, sports programs, tradtional media, value, video blogging, video journalist 21 Comments »

editing the videoblog in DC coffee shop
It’s taken a trip to Crawford, Texas for me to find the time reflect on the tremendous response to the blogging, Twittering, and video blogging I did from my round-the-world trip with the Secretary of Defense. It was an endeavor that I can describe, with certain resignation, as Rosenblum-esqe, [...]

Posted in Afghanistan, Afghanistan War, AlwaysOn, Beachwalks, Connie Reece, DC Media Makers, David Weinberger, Deb Schultz, Defense Secretary Gates, Final Cut Pro, Fishbowl DC, Grayson Daughters, Jon Swanson, Leisa Reichelt, Linda Stone, Michael Rosenblum, Roxanne Darling, Steve Garfield, Stewart Pittman, TV Newser, Twitter, big media, brand champions, branding, disruptive media, global media, mainstream media, new media, old media, photjournalism, social media, video blogging, video journalist 20 Comments »

The CBS/Wallstrip deal that I wrote about on Monday got me thinking about how I and other people define themselves in this space. I’ve been making a good living in the media business for many years now and despite seismic shifts within the industry, I’m pursuing opportunities presented by emerging media models.
To create opportunity, [...]

Posted in CBS, Next New Networks, Quincy Smith, advertising, big media, branding, disruptive media, mainstream media, micro media mogul, monetization, new media, niche market content, old media, promotion, small tv, tradtional media, value 6 Comments »