From the category archives:

branding

Fast Company: “The Next E-mail” Twitter and Others as New Business Communications

August 18, 2007

yours truly… multitasking What’s in your business communications toolkit? Hi, I’m Jim and I’m a Twitterholic. My addiction to the very popular, multi-platform SMS tool is mentioned with a quick quote from me, tech evangelist Betsy Weber, and consultant Cathryn Hrudicka  in a smart piece by Podtech rock star, Twitter Hall of Famer, FastCompany.com contributor, [...]

View Comments Read the full article →

Creating a Community for Crafters, Ideas Become Action As We Launch CraftyNation.Com

July 25, 2007

Capricorn, Community, and Craft Just before boarding a flight to the Craft Hobby Association show this past Friday, I gave one last check on Twitter. Twitter friend and resident astrologist @KrazyKritter had just posted Capricorn. Now look, I’m not normally superstitious, but the outlook for Capricorn resonated with me. “Today is finally the right time [...]

View Comments Read the full article →

Social Networks As the “New Television”

July 16, 2007

The real value proposition of social media is that it connects people on a deeply human level with hundreds, thousands, even millions of networked people across time and geography. Social networks, empowering core constituencies of passionate users around targeted, niche market content, are emerging as a powerful media marketforce. As I googled around looking for [...]

View Comments Read the full article →

Building Relationships With Social Media Tools

June 17, 2007

editing the videoblog in DC coffee shop It’s taken a trip to Crawford, Texas for me to find the time reflect on the tremendous response to the blogging, Twittering, and video blogging I did from my round-the-world trip with the Secretary of Defense. It was an endeavor that I can describe, with certain resignation, as [...]

View Comments Read the full article →

Are You a Micro Media Mogul Or a Media Maker?

May 24, 2007

The CBS/Wallstrip deal that I wrote about on Monday got me thinking about how I and other people define themselves in this space. I’ve been making a good living in the media business for many years now and despite seismic shifts within the industry, I’m pursuing opportunities presented by emerging media models. To create opportunity, [...]

View Comments Read the full article →

CBS Finds Value In Niche Market Media

May 22, 2007

Wallstrip, the online financial news show where “stock culture meets pop culture”, has been purchased by CBS Interactive for a price tag reported to be far less than the rumored $5 million price tag. Wallstrip announced the news on their show in typically tongue in cheek fashion, asking CBS employees about the deal on the [...]

View Comments Read the full article →

Old Media, Empower Employees To Be Brand Champions!

May 14, 2007

How will big news media reach out to fragmented audiences in a networked world of infinite choice? How does network TV news reclaim audiences that have given up on the evening news all together? How will my employer connect deeply with people who have lost their faith in traditional media? How about this: empower your [...]

View Comments Read the full article →

Next Entries →