From the category archives:

branding

The Disclaimer Revisited – An Opportunity for Employer Brand and Personal Brand to Coexist and Prosper

March 17, 2010

The Employee Blogger – Manage the Risk and Reap Reward I wrote my very first blog post here three years ago, nearly to the day.   In 2005, I had an awakening to just how disruptive the empowered social web was to my industry, and ultimately my job.   So rather than just sticking my head in [...]

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Twitter Lists – Separating Ego and “Influence” From Genuine Utility

November 8, 2009

With Twitter’s recent roll-out of Lists functionality, there’s been a lot of division over their utility, measure of influence, and whether they simply serve as self-referential ego strokes for the technorati establishment.  OK, I admit I was a bit giddy to discover how many lists I was on, and YES, I made that little “I’m [...]

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The Unlikely Brand Ambassador – My Presentation at the Inbound Marketing Summit

October 19, 2009

Earlier this month I had the opportunity to speak at the Inbound Marketing Summit in Foxborough, Massachusetts.  (video of the presentation at the end of this post)   It was back in August, in a cramped, dimly lit Jimmy Seas restaurant on Martha’s Vineyard where Justin Levy and Nick Saber first approached me about presenting at [...]

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The Cameraman Marketer, Metrics and Measurement in Social Media

November 19, 2007

Greg Cangialosi over at The Trend Junkie has tagged me with the “measurement” meme in a post entitled “Metrics, Measurement, and Social Media”. In the same week author, entrepreneur and marketing strategist Geoff Livingston included me in a “DC Area’s Top 12 Social Media, Marketing, and PR blogs” list. So I’m scratching my head here. [...]

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Video on the Net – Media Workers and Media Moguls Making the “Digital” Transition

October 17, 2007

Bringing together the brightest minds of new television I just booked my travel to the fall Video on the Net Confernence in Boston. I’m very excited because the spring conference in San Jose was a great opportunity for me to connect with key players in this emerging ecosystem. Once again, looks like the best and [...]

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Social Media and Video As Conversation Agent – Speaking at DMAW Confab

October 3, 2007

A few weeks ago CC Chapman connected me with DC area author, marketing strategist, and entrepreneur, Geoff Livingston. Somehow these two got it in their heads that I’d be a great speaker at the “New Media Marketing Day – The Era of Conversation” session that the DMAW is hosting. So I’ve got some ideas about [...]

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IBM Study: “Decline of TV as Primary Media Device”

August 23, 2007

Uh oh!Buzzmachine’s Jeff Jarvis yesterday detailed a very compelling IBM study on TV and internet use. The complete study results are available for download here. For folks like me, currently a foot soldier of traditional TV, his post header – “TV Explodes” – merely fuels our worst fears and suspicions. (I wish he’d stop saying [...]

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