Entries Categorized as 'brand champions'

Building Relationships With Social Media Tools

Date June 17, 2007

editing the videoblog in DC coffee shop
It’s taken a trip to Crawford, Texas for me to find the time reflect on the tremendous response to the blogging, Twittering, and video blogging I did from my round-the-world trip with the Secretary of Defense. It was an endeavor that I can describe, with certain resignation, as Rosenblum-esqe, [...]

Old Media, Empower Employees To Be Brand Champions!

Date May 14, 2007

How will big news media reach out to fragmented audiences in a networked world of infinite choice? How does network TV news reclaim audiences that have given up on the evening news all together? How will my employer connect deeply with people who have lost their faith in traditional media? How about this: empower your [...]

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