From the category archives:

big media

Social Media and Video As Conversation Agent – Speaking at DMAW Confab

October 3, 2007

A few weeks ago CC Chapman connected me with DC area author, marketing strategist, and entrepreneur, Geoff Livingston. Somehow these two got it in their heads that I’d be a great speaker at the “New Media Marketing Day – The Era of Conversation” session that the DMAW is hosting. So I’ve got some ideas about [...]

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Social Networks As the “New Television”

July 16, 2007

The real value proposition of social media is that it connects people on a deeply human level with hundreds, thousands, even millions of networked people across time and geography. Social networks, empowering core constituencies of passionate users around targeted, niche market content, are emerging as a powerful media marketforce. As I googled around looking for [...]

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Embedded With the Candidates, NBC News Videoblogging the Campaign

June 25, 2007

video blogging tools of the trade So is this your idea of fun? Are you a political junkie? Are you good at multi-tasking? Do you work well with liltte or no sleep? If the answer to ALL of these questions is “yes”, I suggest you look into a once-in-a-lifetime (or once every four years at [...]

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Building Relationships With Social Media Tools

June 17, 2007

editing the videoblog in DC coffee shop It’s taken a trip to Crawford, Texas for me to find the time reflect on the tremendous response to the blogging, Twittering, and video blogging I did from my round-the-world trip with the Secretary of Defense. It was an endeavor that I can describe, with certain resignation, as [...]

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Blogging At 35000 Feet, Traveling Press Visit Afghanistan With Secretary Gates

June 5, 2007

Midway through our round the world trip with Secretary of Defense Gates, we made an unannounced visit to Afghanistan. Arriving under the cover of darkness we landed in Kabul Sunday evening. We had switched from the E4B to a C-17 for our descent into Kabul. I’ve corkscrewed into BIAP a number of times so i’m [...]

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Blogging At 35000 Feet With the Pentagon Press Corps

May 31, 2007

Jim Long blogging somewhere over the Pacific, en route Singapore Friend and social media rock star Chris Abraham once told me that I blog in the “rarified air” from my perch as a network news cameraman. Today, I blog from the very thin air, 35000 feet above the Pacific Ocean, en route to Singapore with [...]

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Are You a Micro Media Mogul Or a Media Maker?

May 24, 2007

The CBS/Wallstrip deal that I wrote about on Monday got me thinking about how I and other people define themselves in this space. I’ve been making a good living in the media business for many years now and despite seismic shifts within the industry, I’m pursuing opportunities presented by emerging media models. To create opportunity, [...]

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