The real value proposition of social media is that it connects people on a deeply human level with hundreds, thousands, even millions of networked people across time and geography. Social networks, empowering core constituencies of passionate users around targeted, niche market content, are emerging as a powerful media marketforce.
As I googled around looking for evidence [...]
Entries Categorized as 'big media'
Social Networks As the “New Television”
July 16, 2007
Embedded With the Candidates, NBC News Videoblogging the Campaign
June 25, 2007
video blogging tools of the trade
So is this your idea of fun? Are you a political junkie? Are you good at multi-tasking? Do you work well with liltte or no sleep? If the answer to ALL of these questions is “yes”, I suggest you look into a once-in-a-lifetime (or once every four [...]
Building Relationships With Social Media Tools
June 17, 2007
editing the videoblog in DC coffee shop
It’s taken a trip to Crawford, Texas for me to find the time reflect on the tremendous response to the blogging, Twittering, and video blogging I did from my round-the-world trip with the Secretary of Defense. It was an endeavor that I can describe, with certain resignation, as Rosenblum-esqe, [...]
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