Entries Categorized as 'big media'

Local TV Transforms - Towers and Transmitters Meet the Social Web

Date December 11, 2007

NBC’s Local Media Initiative
In a move that acknowledges the diminishing influence of one-way communication channels, NBC has renamed the Television Stations Division “Local Media Division”. There was a great deal of coverage in industry blogs. Media Week and Lost Remote have both framed the change as a fundamental shift in business.

NBC Local Media [...]

Era of Conversation - New Media Marketing Day Recap

Date October 10, 2007

Speaking at the Direct Marketing Association of Washington’s “Era of Conversation” conferencePhoto by CC Chapman
Last Thursday, I had the unique pleasure of speaking before a group of marketing executives at the Direct Marketing Association of Washington’s confab in DC. I spoke to one of the many break-out sessions on “new media basics” - fitting [...]

Social Media and Video As Conversation Agent - Speaking at DMAW Confab

Date October 3, 2007

A few weeks ago CC Chapman connected me with DC area author, marketing strategist, and entrepreneur, Geoff Livingston. Somehow these two got it in their heads that I’d be a great speaker at the “New Media Marketing Day - The Era of Conversation” session that the DMAW is hosting. So I’ve got some [...]

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