NBC’s Local Media Initiative
In a move that acknowledges the diminishing influence of one-way communication channels, NBC has renamed the Television Stations Division “Local Media Division”. There was a great deal of coverage in industry blogs. Media Week and Lost Remote have both framed the change as a fundamental shift in business.

NBC Local Media [...]

Posted in Facebook, NBC, NBC News, TV news, Twitter, big media, disruptive media, local media, local news, mainstream media, new media, newspapers, old media, social media, social networking, tradtional media 30 Comments »

Speaking at the Direct Marketing Association of Washington’s “Era of Conversation” conferencePhoto by CC Chapman
Last Thursday, I had the unique pleasure of speaking before a group of marketing executives at the Direct Marketing Association of Washington’s confab in DC. I spoke to one of the many break-out sessions on “new media basics” - fitting [...]

Posted in CC Chapman, DMAW, Donna Tschiffely, Geoff Livingston, John Bell, Ogilvy, PR, Stephen Marino, Twitter, Valeria Maltoni, advertising, big media, blogging, business, conversation, disruptive media, mainstream media, new media, promotion, tradtional media, video blogging 17 Comments »

A few weeks ago CC Chapman connected me with DC area author, marketing strategist, and entrepreneur, Geoff Livingston. Somehow these two got it in their heads that I’d be a great speaker at the “New Media Marketing Day - The Era of Conversation” session that the DMAW is hosting. So I’ve got some [...]

Posted in CC Chapman, DMAW, Facebook, advertising, big media, blogging, brand champions, branding, business, conversation, disruptive media, marketing, new media, old media, social media, social networking, tradtional media 32 Comments »