I would like to thank all of you who participated in my Google Plus Attitude and Usage Survey. I received 447 responses and I think the data provides a useful snapshot of user sentiment. Now, a lot has happened in the week since I posted the survey. The day I made they survey public was the same day of Google’s rollout of official business pages. Yesterday, they opened they opened their API to third party social media management systems. Hopefully, these developments don’t make the results too stale.
Google Plus Attitude and Usage Survey Results
The survey was a short, simple, eight question form aimed at finding out who’s on there, what they feel about the service, whether business pages will enhance the experience, and whether they plan on using the platform more in the future. Again, thank you to those who participated. Here are the results:
There appears to be a wide range of sentiment, but overall, many seem ready to keep with their Google Plus efforts. Ultimately this is less about social networking and more to do with strategy. Google Plus add a layer of social measurement within their page rank ecosystem. So if you’re an online publisher, it’s less about engagement and conversation and more about that little +1 button. It really doesn’t matter what you think about Google Plus. Businesses especially may have to embrace the platform if they hope to maintain page rank. I’m starting to like it better already. So what do you think of the survey results? Are they what you expected?