Creating Video for the Web – Examples, Strategies, and Pitfalls

by vergenewmedia on March 12, 2010 · 255 comments

This is my livelihood

I come from a tradition where creating video requires expertise.  The web has changed that, both for traditional media and emerging, evolving media.  Now that we’re all brands and we are all the media, McLuhan’s “the medium is the message” rings true more than ever before.

In simpler times, when web video pioneers like Casey McKinnon, Zadi Diaz, Steve Garfield, Amanda Congdon, Justin Kownacki and Jay Dedman were trailblazing an upstart path to this new brand of storytelling.  Few knew just how disruptive these simple, honest, first person stories would be to the worlds of media and technology.  Years later we see an explosive growth in web video.  But as more an more videos are created for the web, how do you – as a media maker or a brand – make your video stand out.. in a good way?  There is enough crappy video out there already.  Before adding to the noise, take some time to learn how to do it right.  This blog post does NOT attempt to do that.  I can’t encapsulate everything that I’ve come to imprint on my brain as instinct into a single post.  I will provide some perspective,  some resources, and some examples of good and bad web video.

The State of Web Video Today

Recently released comScore data shows the continued growth in the  consumption of online videos.

..nearly 173 million U.S. Internet users watched online video during the month. U.S. Internet users watched 32.4 billion videos in January.. -comScore

The proliferation of inexpensive production tools, simple to use, free distribution platforms combined with Cisco’s recent announcement of their new routing system all point to  continued rise in web video.

Cisco’s CEO John Chambers said the CRS-3 Carrier Routing System is aimed at the huge growth in video on the Internet, a trend that has also caused slowdowns. – from a report by Kara Swisher, All Things Digital

Cisco, interestingly, is a company very big into videoblogging.

Good Video vs. Bad Video

Folks like Michael Rosenblum have long preached, much to the chagrin of the broadcast TV cameraman, that small high quality cameras and laptop based editing will usher in a new era of solo, video journalists.  The origin of this revolution is pre-web, but but smaller tools like the Flip camera and platforms like YouTube, have mainstreamed video as a communication tool.  And as much as it imperils my career, I have to admit there is some quality, engaging video work being done out there.  Still, some will embark on a video marketing or other storytelling project with no experience, or at best a “bootcamp” under their belts, and the results will be disastrous.

Quality – let’s talk about quality for a bit.  To me, quality, especially when using smaller, simpler tools, comes from the authenticity of the message.  Take a look at this very compelling video by Chris Brogan.  Chris walks us out of his building very early in the morning, clearly exhausted, talking about what it takes to be an “Overnight Success” (New York Times best-selling author and #1 on the AdAge Power150 blogs).  I know those early hours and short turnarounds so this video resonated with me.  Plus I just loved the cinematic quality of the long tracking shot.

To Chris, video is about making a personal connection.

But it really opened up a feeling that I’ve yet to tap since, which is that very personal interaction between lens and you.  I use video to make a personal connection so that people see me in 3 dimensions and not just read my blog. – Chris Brogan

Now take a look at this video produced by TurnHere for custom printing house Hello Lucky.  This video has a much higher level of production value or “polish” than Chris’ video, but still maintains authenticity as a fine example of marketing cum storytelling.

Tools

Both of these cameras are valid storytelling tools

I’m not going to get into makes and models, or some technical discussion about the merits of the Flip over the Kodak Zi8.  Anyone who truly understands the medium can tell compelling stories regardless of the tools used.  See that little Canon Powershot camera I’m holding in the picture?  Well it shoots video as well as stills.  I used it to shoot this video of A Day in the Life of the White House Press Corps.

Next Steps

Before you decide to embark on any kind of video project, ask yourself the following.

  • Can this information better be conveyed by text or audio?
  • Is this simple enough to do myself or should I consult with a professional?
  • Will the video I produce represent me or my brand well?
  • Does my video need to be live or recorded?

Underestimating the complexity of video – whether it’s the nuance of the grammar of film, challenging lighting and audio issues, or the respect for your audience’s time and attention – is a sure way leave a very bad first impression.  Please don’t add to the din of crappy video out there.

Resources and Further Reading

an exhaustive online video resource for business

Friend and fellow media maker Steve Garfield has been called the first videoblogger.  Over the years he’s been at the forefront of web video,  advising companies and encouraging everyday folk to apply best practices as they create content for the web.  He has amassed is experience into a very exhaustive survey of online video strategies calledGet Seen: Online Video Secrets to Building Your Business (The New Rules of Social Media)
It’s well worth checking out if your serious about creating and distributing web video.

B-roll.net – The Professional Camera Crews’ Forum (Check out the tips&tricks section)

Creative Cow – Support Community for Media Professionals

Video Branding Strategies

How to Make a Great Web Video

Important Note

The motivation for this entry here was a blog post by communications consultant Steve Lubetkin.  What set HIM off were some really poorly done videos from last years PRSA International Conference in San Diego.  The videos are gone now, but Steve describes the shortcomings very well in his post

Hope This Helps

I wanted to show some examples of how folks were doing web video right.  I think we all know that there is some really bad video out there.  What are your experiences with creating video for the web?  What makes a compelling video?  I allow links in my comments so feel free to show off your productions.

Sphere: Related Content

Tagged as: Flip, Flip Camera, Kodak Zi8, video, video blog, video marketing, videoblogging

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  • http://www.cuswag.com/ James Robert Lay

    Great blog post! My brother and I agree 100% with you on this. As a new media company, web video is an integral part of what we deliver. Web video is part of your brand.

    Just like back in the late 1990's everyone had to have a web site. It was cool. It was in but nobody really knew WTF they were doing. Now, the web has changed and a web site is part of your brand. It does help build trust.

    The same can be true for web video. It is your brand. It is how people perceive you. What you do. What you believe in.

    There is a great video contest promoting the move your money campaign and credit unions that we took a little bit more time to bring the video quality to the next level. Will we win? Time and votes will tell.

    However, we wanted to take the time to show we cared and bring it to the next level.

    http://www.youngfreehq.com/blog/music-video-con…

    • newmediajim

      I LOVE it! Keepin' it real for the Credit Union ;) Clearly you guys
      spent a lot of time on this.

      • http://www.cuswag.com/ James Robert Lay

        Thx for the kind words Jim. Love following along with you on Twitter. Working in the credit union world, we are fighting a constant battle that anyone with a camera and windows media maker can shoot and produce a video that is compelling. Content is king. Make it fun. Make it entertaining. Make it rock. Don't suck. Your brand is on the line and people are watching.

  • pevideoguy

    Yes indeed Jim you have hit the nail on the head with regard to the message. Simply “doing” video is not enough.
    A case in point is our local newspaper, The Herald (http://www.theherald.co.za), which produces stuff of unbelievably poor standard. How can a supposedly “professional” news agency produce material with NO lighting or audio equipment? Doing this damages your brand credibility!

    • http://www.cuswag.com/ James Robert Lay

      @pevideoguy – i think its the struggle we see on a daily basis. old school media trying to be new school but missing the point or just not getting it.

    • newmediajim

      Glen, audio is often the most overlooked aspect of video. Bad audio is
      really distracting and is a sure way to make you look like a hack.

      • http://www.cuswag.com/ Jonathan

        Without a doubt, I agree with you 100%! Typically we use Canon XHA1 w/ Sennheiser Evolution 300 for all of our shoots. However, for those w/o camera experience in our office, we have used Flips. No more! Audio is the single most important thing because it's much harder to convey a message with pretty images and distracting, garbled audio.

        At least that's what they taught me a film school :) …

        • newmediajim

          Jonathan, I discovered that I can plug in a mini-to XLR into my iPhone and connect a dynamic mic to it for great audio to accompany my videos. pretty cool eh?

          • http://www.insideview.ie topgold

            I use a BSS Audio AR-133 Active D.I. box to mic students into an old Canon XM-1 and record while they're underway in the back seats of cars. The D.I. box seems to limit engine hum.

          • http://twitter.com/MrJLay Jonathan Lay

            Very cool — been researching this morning! Thanks for the heads up. In regards to the Flip camera, the lack of image stabilization really hurts the quality of the video, especially for off-the-cuff interviews. That paired with the lack of good audio makes me want to find another solution for quick web video. Love the discussion here!

      • http://www.insideview.ie topgold

        I strip many of my videos down to the audio-only version because most of my students will take the content in their earbuds but they won't open a laptop to watch the story on screen–until they get the audio tasters. Thankfully, smart manufacturers make audio-in options for the quality handheld video recorders.

        • newmediajim

          what kind of videos are you making?

  • ryanosborn

    Hey Jim..

    A really interesting post. So many (including myself) are learning this lesson. The hard part is as video becomes more ubiquitous we all have to start somewhere. Anyway.

    Thanks,
    Ryan

    • newmediajim

      Ryan, thanks for dropping by! I look at it as a spectrum of production value. If I want to shoot a quick video over to Twitter, then sure, the iPhone is just fine. Even if I'm at a conference and I want to do a quick interview with a panelist or something, my iPhone should be enough. But I shouldn't use a tool like that to shoot a panel discussion from the back of the room with no mult.

  • donnapapacosta

    Great stuff, Jim. Thanks for sharing.

    • newmediajim

      Donna, I'm glad you enjoyed it! thanks for stopping by :)

  • http://www.lonseidman.com lonseidman

    Jim,

    Long time Twitter follower first time commenter :) .

    I am the co-founder of LocalOnlineNews.TV, a hyperlocal video news startup currently operating in West Hartford, Connecticut. We're also producing content for a popular newspaper and a few online properties throughout the state.

    Check out some of our more popular stories here:

    http://localonlinenews.tv/category/video/popular/

    Keep up the great work!

    -Lon

    • newmediajim

      Lon those are very nice videos. I don't need to tell YOU that great video storytelling takes time. Those stories just didn't put themselves together did they? :)

      • http://www.lonseidman.com lonseidman

        Thank you for the compliment!

        Sometimes we do wish these stories could put themselves together, but more often than not it involves tweaks, re-cuts, re-tracks and re-edits :) . The nice thing about not having a broadcast deadline is that we can take the time to mold these stories and get them right.

        We train our reporters to do the research up front and really plan out the story they want to tell BEFORE heading out the door. Beyond all the techie stuff, good video starts with good writing.

        Thanks for the great post, and keep up your great work!

  • http://www.rosenblumtv.com/ Rosenblum

    When it comes to web/ video resources, let's not forget http://www.nyvs.com
    New York Video School is the world's number one online video training site.
    (at least in my opinion!)

  • http://www.exitrealtymetrodallas.com/?page_id=398 larrylawfer

    The video world has changed in the same way the professional photography has changed. Used to be that you would intern, work as the second assistant, on up to the head shooter over a matter of years. People like Steve Garfield and event the Chris Brogan video show not good video, but good story telling. In fact I would say that videos like this have ruined the business for people who do video on a professional level. Anything goes. For instance in the Brogan video the sound in the elevator is absolutely horrible. Chris has the sense to put his camera on a dolly of some sort and cant wear a mic that would help the sound? Huh? I say. No, it is about story and not about video….video is the delivery mechanism that is all. Tell compelling stories is the key to being seen and remembered. It is not about the quality of the image or sound these days.

    • newmediajim

      Larry, I think you nailed it. It is about compelling story, but when there is a disconnect between a brand's slick web presence and their clumsy, awkward video, one begins to doubt the seriousness of the brand. Chris was holding the camera at arms length – No dolly. It's a still camera that does video.

      There are truly horrifying, *headslap* examples that make you wonder who's in charge out there, but I'm hesitant to single them out.

  • http://joecascio.net/ JoeCascio

    Hey Jim,
    I think you're getting to the heart of the matter. People always talk about “a fine line” dividing this and that, and I think you'd agree that there is a very fine line that divides compelling video from crappy video. And it doesn't have all that much to do with technical production.

    At Boston Media Makers a couple of years ago, we had a very interesting discussion, moderated by David Tames, on the subject “Do Production Values Still Matter?” We emerged with at least one conclusion, which was that unedited video has a certain innate credibility-I think we called it “truthiness”. During that discussion I related a story about seeing Howard Stern on one of the late night talk shows. The host asked him a question, and he started to answer, but then paused. He started to answer again, and paused again. Then finally he said something to the effect of, “I know what I want to say, but I'm just thinking about the 18 different ways it could be edited to have me saying something completely different.”
    The thing that's making unprofessional video so popular is that “truthiness”. That experiential realization that when a video is mostly unedited and not manipulated for technical “quality”, that there's a whole different level of intrinsic credibility that that creates.

    • newmediajim

      Joe glad you joined the discussion! Wasn't the term “truthiness” coined by Stephen Colbert? :) Sure there is cerebral, philosophical merit to cinema verite'. But there is also the matter of signal to noise ratio. For every example where “raw” video can be held up as an example of “authentic” storytelling, I can show you as many that make brands look, clumsy and unprofessional. So when brands create web video, the purpose is to create the impression of competence and authenticity. For them, production values still matter. Not that doesn't mean a grip truck, but it should mean no mistakes.

    • http://www.exitrealtymetrodallas.com/?page_id=398 larrylawfer

      David Tames is a thinker and a doer. He explores the phemeral and the ephemeral, he even knows how to spell them and what they mean. I think there is an awful lot of personal branding that goes on in and around the “new media” side of the business. It is not all so, Seth Godin is an example of a person we follow because of his thinking and not his brand. He likes a good joke, but doesn't play a baffoon to get or keep your attention. A story told by a person with technical and artistic skills, will always have more impact than something told without those skills. The question then is price point. Right now the market is mostly bottom feeding and employing high end. There isn't enough middle ground video work to employ all those who possess the various skills needed to get video on the web; let alone good video.

      • newmediajim

        and from what I see from David's blog, he does in fact, believe in production value. He's pictured here with a Sony HDW F900R. http://kino-eye.com/about/

        That's a lot of camera.

        There seems to be a market for education.

  • http://www.marketsamurai.bzblgs.com/ Isha

    Thank you Jim. I'm hoping to create my first audio and video product soon, and hope to make them very uncrappy. I got here via @Ed on Twitter, and am glad I followed his tweet through – such great advice and links! Looks like I'll be ditching the Flip idea I had … :)

    • newmediajim

      Don't ditch the flip idea off-hand! it might be the right tool for the job. Tell me more about your project.

  • http://www.exitrealtymetrodallas.com/?page_id=398 larrylawfer

    My YourStorys work is corporate and philanthropic testimonial storytelling. Someone sharing their unique story with you. http://www.yourstorys.com. My background is in the study of folklore and folklife, so natrually I worked for a large ad agency as a copywriter in Chicago, before moving on to San Francisco to manage restaurants and shoot photographs and Super 8 movies. I spent 30 years working in commercial photography, video production and marketing based in Boston. Today I am the Director of Marketing at EXIT Realty Metro Dallas. I believe that a house becomes a home when a family moves in and begins to make their own stories there. I think that story has a part in marketing homes. Traditionally houses have been sold using numbers, like square footage, bedrooms, bath rooms, neighborhood and no story is attached to it. I think if you attach a story to the process that story will jump out at the audience. I blog daily about this over on the website. http://www.exitrealtymetrodallas.com.

  • scott mcdougall

    In the old days there was a corporate communications department that made sure that all video messagegs that were produced were of a certain quality not just visually speaking but content wise. Showing a video of a presenter in a store meant that all background elements were stacked, blocked and displayed in the current corporate methods so that all employees watching would see the right examples and not be looking for flaws and gaffes in every corporate message, before the O/C talent was on the scene. Employees and customers alike can enjoy watching for continuity and message inconsistencies more that watching for the obvious message that the corporation wants to put out.

    Without some very careful consideration the message is easily lost in the mire of slopiness, which executives don't see at first, but experience on failed sales objectives.

    This is end of the era of the in house corporate communications departments that understand and know how to put out the right messages with the right content delivered in the needed consistent restrictions. All ad agencies have rules with regards to how they treat corporate logos, type faces, styles etc, so why would cheap video cameras and cheap video production people change any of the basics of communication?

    • newmediajim

      Scott, I'm glad you've added your voice to this. You're being generous in your criticisms. I'm astonished with some of the absolute crap out there. So astonished that I thought it would be mean to single out the worst of it.

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  • http://twitter.com/barbchamberlain Barb Chamberlain

    Found this via Twitter (thx @sherylbreuker for RT @newmediajim!). Very timely and helpful, as I'm looking at how we can expand the use of video, audio, slide shows and other formats beyond text on the screen to tell stories about our campus people and programs.

    None of us are pro (or amateur) videographers, I don't have the budget for the pros (public institution w/budget freezes & cuts), yet I believe we need to bring our stories to life–without making more crappy videos.

    @BarbChamberlain

    • newmediajim

      Barb, We should talk. DM me on Twitter

  • jnswanson

    What I try to do, at least part of the time, is bring what I can of production values to shooting small pieces for non-profits and church. This one, done just with a Flip and Windows Movie Maker and a boom (Flip on a monopod), tries to say “our kids are doing something that matters.”

    I'd love to use a better camera, and i do sometimes. But sometimes done is better than perfect.
    http://www.youtube.com/watch?v=e6o_41Ns-Nw

    • newmediajim

      Jon, it doesn't just TRY to say it. I shouts it loud an proud! This is an example of understanding the strengths and limitations of the tools available to you and obviously working the strengths. Well paced, thoughtfully crafted snack sized media. You have a good eye!

    • newmediajim

      oh and nice use of graphics!

      • jnswanson

        Jim, thank you. I love the way you phrased that – “working the strengths.” Sometimes workarounds force creativity in ways we don't see until we are done with the project.

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  • strive4impact

    Really great post. I love the Chris Brogan video… have had some communication with him directly but had never seen that video, which is a really great example of authenticity in video.

    I'm working through your resources list now.

    Warmest,

    Jonathan
    http://www.CarrieAndJonathan.com

    • newmediajim

      Chris shoots from the hip and knows how to work the camera. He makes it
      look easy, but it's not.

      • strive4impact

        I definitely agree that it's not easy. Generally speaking, the general population also expects a lot from video and people making videos. TV has taught us to expect a lot by investing at least 8 hours into every 30 seconds we watch.

        I do really like your point about choosing 2 of 3. I think if you're a sole producer of content, and you're working to produce daily content, sometimes it is possible to decide that the video is good enough. I know good is the enemy of great, but sometimes, especially if you're starting out producing daily video, good enough has to do, at least for now.

        Some people I've talked with have a hard time understanding how I spent 5 hours of working on this one, but I decided it was good enough:
        http://carrieandjonathan.com/weird-food-eating-…

        This one, however, took 20+ hours and is one of my favorites I've ever done for our site:
        http://www.youtube.com/watch?v=49PxpW2814Q

        Thanks for your tips. The resources here are GREAT!

        Jonathan
        http://www.CarrieAndJonathan.com

        • newmediajim

          Love what you guys are doing!! but I do have to be a pill and say you
          should've been mic'd on this video.

          http://www.youtube.com/watch?v=49PxpW2814Q

          Your narration track sounds much better than the back and forth on-camera stuff. Still, you make a good point. When you're the sole producer, director, shooter, writer, editor, then yes “good” becomes the new “great” :)

          oh and the cuy looks NASTY! LOL

          • strive4impact

            Hey Jim!

            Thanks for making the time to go and watch the videos, and for your compliments!

            Yep, we should have been mic'd. But we didn't (and still don't, actually) have a camera that has a mic-in that works at the same time as recording the video. I've got this Apitek HD1080P that works great for video, but is really lame for non-first person audio since they put the microphone in the top (rather than the front) of the camera.

            I'll be getting something new when we're back in the states at the end of April. I know you said you weren't going to get into recommendations, but anything stand out in the under $350 range with a mic plug-in?

            Oh, and the cuy was fine to try… once.

            Thanks Jim!

            Warmest,

            Jonathan
            http://www.CarrieAndJonathan.com

          • newmediajim

            In terms of doing “studio” work with your existing camera. Consider this. Buy an inexpensive digital audio recorder, a decent mic with appropriate adapters, and shoot “double system”- (film term) where you record audio and video separately. Roll both and clap your hands in front of the camera and close to the mic. This will be your slate allowing you to sync up audio/video. It's a bit of a hassle come edit time, but will sound a lot better. As for under $350? not sure you'll find much with external audio and 1080P

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  • AliceWonderland42

    Great article, I'm currently in talks with Video Production Philadelphia to help produce some video content for my new website this year, its really exciting coming up with fresh ideas but hard too.

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don't get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn't achieve the goal, it is a big waste of money.

    We at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000's. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000's. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They're getting the same or better results with fractions of the cost.

    With an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I'm sure you'll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

    • newmediajim

      On the contrary Craig, I find nothing wrong with the video. I achieves
      its goal and is perfectly structured for the medium.

      • http://cdan.posterous.com/ Craig Daniel

        Thanks. You are definitely more pragmatic than most production pros I've met. On thing I should have noted above is that we're not trying to solve every video a business needs to make, we're just trying to solve the simpler formats like event promotion, product demos, customer testimonials, etc. Many of our customers bring in a pro when they do their homepage video.

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

  • http://cdan.posterous.com/ Craig Daniel

    Just like anything you do for your business, it is important to have a goal when you make a video. In my work with many Emmy-winning producers, the point they often don’t get is that the video can be amazingly produced, have great sound, lighting, graphics, and talent, but if it doesn’t achieve the goal, it is a big waste of money. nnWe at VisibleGains believe that in this decade, business video will go through the same transformation that websites, email marketing, and B2B advertising went through in the 2000′s. 10 years ago, it was common to see companies spending over $1M to build out their website and to spend tens of thousands on every marketing email they send. They would even hire an agency to build their banner ads. We all know what happened to those big agencies in the early 2000′s. Companies like ConstantContact, Mailchimp, Eloqua, Marketo, Hubspot, WordPress, Google, etc all enabled many of these “black arts” to be done in a DIY mode by the marketer. They’re getting the same or better results with fractions of the cost.nnWith an education in best practices, some proven production templates, decent equipment, and coaching from an expert, I believe that most people can make an effective business video by themselves. Take a look at this video that was produced by a marketer who made this in her first coaching session with us. I’m sure you’ll find 10 things wrong with it but it enabled her to quadruple her webinar attendees, which is what really matters to her in the end. http://blog.visiblegains.com/index.php/2010/04/02/

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