Comments on: The Cameraman Marketer, Metrics and Measurement in Social Media http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/ at the intersection of old and new media Thu, 11 Mar 2010 16:31:28 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: The Unlikely Brand Ambassador – My Presentation at the Inbound Marketing Summit | b-roll.net http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/comment-page-1/#comment-2158 The Unlikely Brand Ambassador – My Presentation at the Inbound Marketing Summit | b-roll.net Mon, 19 Oct 2009 16:31:26 +0000 http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/#comment-2158 [...] isn’t the first time I’ve been asked to speak publicly about my perch at the intersection of old and new media, [...] [...] isn’t the first time I’ve been asked to speak publicly about my perch at the intersection of old and new media, [...]

]]> By: The Unlikely Brand Ambassador – My Presentation at the Inbound Marketing Summit http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/comment-page-1/#comment-2155 The Unlikely Brand Ambassador – My Presentation at the Inbound Marketing Summit Mon, 19 Oct 2009 14:44:18 +0000 http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/#comment-2155 [...] isn’t the first time I’ve been asked to speak publicly about my perch at the intersection of old and new media, [...] [...] isn’t the first time I’ve been asked to speak publicly about my perch at the intersection of old and new media, [...]

]]> By: vaspers aka steven e. streight http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/comment-page-1/#comment-2153 vaspers aka steven e. streight Sun, 18 Oct 2009 12:45:34 +0000 http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/#comment-2153 I agree with all that is said on this post, except the measurement thing.<br><br>Corporations have to quit trying to get an accounting department metric, and just do what's right, regardless of what "return" they get on it. What is the ROI of new carpet, business cards, or a CEO making 600 times what the lowest paid employee gets?<br><br>Sometimes, a company has to be visionary, without a spreadsheet flapping in the breeze.<br><br>Businesses should think: we ought to be on Twitter, Facebook, Spock, Gleamd, Mahalo, Pownce, Jaiku, etc. because we'll be increasing our exposure to younger people, potential recruits or customers, and we'll be able to establish our thought leadership and our openness to customer communications.<br><br>The symbolic value of blogging, Twittering, etc. is huge. <br><br>Engaging in social media can solve one of the biggest problems of MSM and corporations: credibility, trust, human warmth, true connection with the public or audience served.<br><br>When I see anyone mentioned in a business publication, I always expect the person's name to be linked to a blog, so I can learn more about them, and gain more of their thinking.<br><br>Sure, we have to justify time spent on Twitter, blogging, etc. for an employer.<br><br>I just wish companies would learn that these social media tools work powerful magic for SEO, good will, and establishing trust.<br><br>You, NewMediaJim, just happen to be the point of the spear that is plunging into this new, and ever increasingly proven, new realm. I'm honored to be in communication with you via your blog and your Twitter tweets. <br><br>In spite of your pioneering work and growing popularity, you remain humble and interactive with everyone, not just the "celebrities" or "influencers".<br><br><a href="http://twitter.com/vaspers" rel="nofollow">http://twitter.com/vaspers</a> I agree with all that is said on this post, except the measurement thing.

Corporations have to quit trying to get an accounting department metric, and just do what's right, regardless of what “return” they get on it. What is the ROI of new carpet, business cards, or a CEO making 600 times what the lowest paid employee gets?

Sometimes, a company has to be visionary, without a spreadsheet flapping in the breeze.

Businesses should think: we ought to be on Twitter, Facebook, Spock, Gleamd, Mahalo, Pownce, Jaiku, etc. because we'll be increasing our exposure to younger people, potential recruits or customers, and we'll be able to establish our thought leadership and our openness to customer communications.

The symbolic value of blogging, Twittering, etc. is huge.

Engaging in social media can solve one of the biggest problems of MSM and corporations: credibility, trust, human warmth, true connection with the public or audience served.

When I see anyone mentioned in a business publication, I always expect the person's name to be linked to a blog, so I can learn more about them, and gain more of their thinking.

Sure, we have to justify time spent on Twitter, blogging, etc. for an employer.

I just wish companies would learn that these social media tools work powerful magic for SEO, good will, and establishing trust.

You, NewMediaJim, just happen to be the point of the spear that is plunging into this new, and ever increasingly proven, new realm. I'm honored to be in communication with you via your blog and your Twitter tweets.

In spite of your pioneering work and growing popularity, you remain humble and interactive with everyone, not just the “celebrities” or “influencers”.

http://twitter.com/vaspers

]]> By: Vacuum - Edward Vielmetti in Ann Arbor, Michigan 48104: November 2007 http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/comment-page-1/#comment-1821 Vacuum - Edward Vielmetti in Ann Arbor, Michigan 48104: November 2007 Tue, 29 Jan 2008 16:09:43 +0000 http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/#comment-1821 <!--%kramer-ref-pre%-->[...] The Cameraman Marketer, Metrics and Measurement in Social Media | Verge New Media @newmediajim muses on measuring impact (tags: socialmedia measurement metrics) [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] The Cameraman Marketer, Metrics and Measurement in Social Media | Verge New Media @newmediajim muses on measuring impact (tags: socialmedia measurement metrics) [...]

]]> By: The Measurement Meme Redux » The Buzz Bin http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/comment-page-1/#comment-1776 The Measurement Meme Redux » The Buzz Bin Wed, 19 Dec 2007 08:50:31 +0000 http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/#comment-1776 [...] Verge New Media, Jim Long [...] [...] Verge New Media, Jim Long [...]

]]> By: Rox http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/comment-page-1/#comment-979 Rox Sun, 02 Dec 2007 22:57:25 +0000 http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/#comment-979 Jim - your official trade may not be statistician or marketer, but you are one of the best network marketers I know (I mean - just look at the link love in this post alone!) and being that you are out on the street when news happens, you have a direct line into one of the most important measurements (as Vaspers alludes to) - how people actually respond in the moment. It's hard to put a number on, but you have developed a strong sense about it and make use of that sense all over the place. As for numbers, I was literally crying a week ago over my confusion with numbers for <a href="http://www.beachwalks.tv" rel="nofollow">Beach Walks with Rox</a>. Our subscribers have gone up 25% but our so-called views are down. Our old media server with episodes 1 - 420 shows almost as much traffic as our more recent blip-hosted episodes. It makes no sense. So I plow ahead, and within *hours* of those tears, we were featured on YouTube Travel channel, and voila, 80,000 views over the weekend. Like I said, it makes no sense. You just do what you wanna do, and trust that people who wanna find you, will. get in the game, play nice with others, and focus on good content. You are a master at all three. Jim – your official trade may not be statistician or marketer, but you are one of the best network marketers I know (I mean – just look at the link love in this post alone!) and being that you are out on the street when news happens, you have a direct line into one of the most important measurements (as Vaspers alludes to) – how people actually respond in the moment. It’s hard to put a number on, but you have developed a strong sense about it and make use of that sense all over the place.

As for numbers, I was literally crying a week ago over my confusion with numbers for Beach Walks with Rox. Our subscribers have gone up 25% but our so-called views are down. Our old media server with episodes 1 – 420 shows almost as much traffic as our more recent blip-hosted episodes. It makes no sense. So I plow ahead, and within *hours* of those tears, we were featured on YouTube Travel channel, and voila, 80,000 views over the weekend. Like I said, it makes no sense. You just do what you wanna do, and trust that people who wanna find you, will. get in the game, play nice with others, and focus on good content. You are a master at all three.

]]> By: Verge New Media http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/comment-page-1/#comment-970 Verge New Media Tue, 27 Nov 2007 06:10:44 +0000 http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/#comment-970 <!--%kramer-ref-pre%-->[...] Your browser does not support frames. Please click here http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/. [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Your browser does not support frames. Please click here http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/. [...]

]]> By: The Spacey Gracey Review: Web 3.0 http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/comment-page-1/#comment-967 The Spacey Gracey Review: Web 3.0 Mon, 26 Nov 2007 01:24:50 +0000 http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/#comment-967 <!--%kramer-ref-pre%-->[...] and where some are busy growing new media efforts into "micro-media brands" -- such as that dynamic New Media Jim from DC.Others such as the intriguing, always-delightful, longtime ATL blogger, Timothy Moeck and [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] and where some are busy growing new media efforts into “micro-media brands” — such as that dynamic New Media Jim from DC.Others such as the intriguing, always-delightful, longtime ATL blogger, Timothy Moeck and [...]

]]> By: Anonymous http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/comment-page-1/#comment-960 Anonymous Wed, 21 Nov 2007 22:20:58 +0000 http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/#comment-960 "People tell me they find this behind-the-scenes look into the news fascinating." truth! i sit in the buro all day -- your pov is better. “People tell me they find this behind-the-scenes look into the news fascinating.”

truth! i sit in the buro all day — your pov is better.

]]> By: DA #23 http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/comment-page-1/#comment-959 DA #23 Wed, 21 Nov 2007 22:20:40 +0000 http://vergenewmedia.com/2007/11/19/the-cameraman-marketer-metrics-and-measurement-in-social-media/#comment-959 "People tell me they find this behind-the-scenes look into the news fascinating." truth! i sit in the buro all day -- your pov is better. “People tell me they find this behind-the-scenes look into the news fascinating.”

truth! i sit in the buro all day — your pov is better.

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