Comments on: Old Media, Empower Employees To Be Brand Champions!

By: Mobasoft, LLC » » MyChingo

Mobasoft, LLC » » MyChingo — Wed, 05 Mar 2008 18:11:29 +0000

[...] Old Media, Empower Employees To Be Brand Champions! | Verge New Media on Monday, 14 May [...]

By: Jim Long

Jim Long — Fri, 18 May 2007 17:00:42 +0000

Kami, I’m with you 100% on disabusing people of the notion that legacy media is dead. Smart media plays will be collaborative efforts between traditional and independant content creators. Thank you for your thoughts here.

By: Kami Huyse

Kami Huyse — Fri, 18 May 2007 16:45:14 +0000

I think that the key here is that it is now POSSIBLE to have that one-on-one connection to the audience. I think that is the real paradigm shift that has been such a struggle for some media organizations. And can you blame them? Everything has been based on reach in the past, but today it is more about depth. I think media companies will adapt, I don’t believe in the “mainstream media is dead” myth/meme.

By: Jim Long

Jim Long — Fri, 18 May 2007 16:27:46 +0000

Cory, i’m preparing my “10-20-30″ slide deck now!

By: CoryS

CoryS — Fri, 18 May 2007 14:21:54 +0000

Jim –

Blogger and VC, Fred Wilson posted about the convergence of Twitter and media: “Just because it’s said in 140 characters or less doesn’t mean it’s not journalism. To think otherwise is patronizing and wrong.”

When I commented that you’re providing a prime example of how to leverage new technology to amplify media’s reach, he replied “bingo”.

You may need to add a new first to your list of likely outcomes – “Create a new media start up”

By: Jim Long

Jim Long — Fri, 18 May 2007 01:01:52 +0000

Amani, I’m VERY jazzed about the path your blog is taking. You, my friend, are the TRUTH! I’m keeping my eye on you.

By: Amani Channel

Amani Channel — Thu, 17 May 2007 16:16:37 +0000

Jim, I think some mainstream outlets are catching on. It’s been so interesting to see the reaction from my mainstream compadres to my new blogging venture. Most are excited and interested in the idea. I’ll just give you one example… the PR folks over at CNN tracked the links back to me after I wrote about one of their weekend documentaries, and they started sending me press releases. After I contacted their office, and explained who I was and what’s I’m doing, they invited me to interview one of their new anchors… This def. adds to the transparency, and now that the video is online it’s taken on a life of its own, as you well know folks imbed, email and link. There are a couple of lessons.. first of all from a pr standpoint credible bloggers can and should develop relationships just like mainstream reporters. Secondly news networks can benefit from establishing relationships with bloggers as well, ie TVNewser, and I guess MyUrbanReport on a much smaller scale.

By: Jim Long

Jim Long — Tue, 15 May 2007 21:25:42 +0000

Jack, thank you for that encouraging post! Sorry for the delay in posting it, but Akismet spam blocker marked you as spam for some reason. I think your points are very useful and certainly point to valid corporate apprehensions. There's PLENTY of material I could kvetch about as a little guy in a monolithic media corporation. But, like the subtitle of Chris Brogan's blog,

I write about things that excite me.

The same goes for my Twitters!

By: reddit.com: newest submissions

reddit.com: newest submissions — Tue, 15 May 2007 14:18:26 +0000

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By: Jack Hodgson

Jack Hodgson — Tue, 15 May 2007 13:53:26 +0000

Jim, As I’ve told you before, I enjoy your posting. Fascinating stuff.

And I agree that your postings are probably helping your employers. But, as I’ve read your twitters, blog posts, and watched your video’s, I’ve often wondered what your employers feel about your visibility and “revelations”.

Your posts have improved my impression of MSM, but a fellow employee of yours, who was more clumsy, or less literate, could produce a very different result. And I think that’s the danger that frightens your bosses. Or would, if they thought about it.

I hope they never try to stop you. But I’d be surprised if they were to give a blank check, let alone encouragement, to others.

BTW, I don’t know your background, but I predict that your posts will lead to you having the opportunity to move away, from running the cameras, to more actively creating content for them. That may, or may not, be appealing to you. But I’m betting the opportunity will present itself.