Earlier today I posted an entry about journalists and self promotion that spoke of the notion of promotion being part of journalists new duties. Old media companies, new media upstarts, journalists, in fact anyone looking to be successful in social media, promotion, conversation and engadgement, need to look at the accomplishments of Zadi Diaz and Steve Woolf. The genesis of this post, to be perfectly honest, is that I’m all-a-twitter that Jetset’s Zadi Diaz added me as a Twitter friend today!!
In the words of social media raconteur and Twitter friend Chris Abraham… “She is SO MONEY!”
JETSET, assembled readers, is a wildly popular and immensely cool internet TV show/community that their site describes like this:
Created by Zadi Diaz and Steve Woolf, JETSET is an Internet and pop culture show for young adults featuring cool, weird, fun, geeky, underground, true-to-life, curious, quirky things and people found online and off.
Jetset, recently announced a licensing and distribution deal with Next New Networks, detailed here in a New Tee Vee article by Liz Gannes.
What I struggle with as someone working in old media, is the difficulty people in that space have with the notion of linking, sharing, engaging, and promoting. There are powerpoints, conference calls, mandatory meetings all geared toward stumbling clumsily into something that mimics and apes social media. Sometimes they/we get it right, sometimes..not so much.
Zadi and Steve, and many others like them, get it. They are part of a new class of entrepreneur that I call the “micro media mogul”. Agile, savvy, passionate.. they are the future.
