Social Media Rock Stars and the Emergence of the “Micro Media Mogul”
April 6, 2007
Earlier today I posted an entry about journalists and self promotion that spoke of the notion of promotion being part of journalists new duties. Old media companies, new media upstarts, journalists, in fact anyone looking to be successful in social media, promotion, conversation and engadgement, need to look at the accomplishments of Zadi Diaz and Steve Woolf. The genesis of this post, to be perfectly honest, is that I’m all-a-twitter that Jetset’s Zadi Diaz added me as a Twitter friend today!!
In the words of social media raconteur and Twitter friend Chris Abraham… “She is SO MONEY!”
JETSET, assembled readers, is a wildly popular and immensely cool internet TV show/community that their site describes like this:
Created by Zadi Diaz and Steve Woolf, JETSET is an Internet and pop culture show for young adults featuring cool, weird, fun, geeky, underground, true-to-life, curious, quirky things and people found online and off.
Jetset, recently announced a licensing and distribution deal with Next New Networks, detailed here in a New Tee Vee article by Liz Gannes.
What I struggle with as someone working in old media, is the difficulty people in that space have with the notion of linking, sharing, engaging, and promoting. There are powerpoints, conference calls, mandatory meetings all geared toward stumbling clumsily into something that mimics and apes social media. Sometimes they/we get it right, sometimes..not so much.
Zadi and Steve, and many others like them, get it. They are part of a new class of entrepreneur that I call the “micro media mogul”. Agile, savvy, passionate.. they are the future.
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Posted in Twitter, advertising, blogging, disruptive media, mainstream media, micro media mogul, monetization, new media, social media, tradtional media, video blogging
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April 6th, 2007 at 3:48 pm
Steve and Zadi are awesome. JetSet is a great show and they really have something genuine there. I’m very happy for them both and can’t wait to see what the future holds for them.
April 6th, 2007 at 5:22 pm
[...] Social Media Rock Stars and the Emergence of the… [...]
April 6th, 2007 at 5:59 pm
Glad to have found you blog, Jim… Zadi and Steve have definitely got it going on. Beyond JETSET, there’s also all the things they do to help build the community, putting together awesome projects like Pixelodeon and the Vlog Deathmatch. Pretty inspiring — we’re really happy to be working with them.
April 6th, 2007 at 7:36 pm
Wow, thanks so much for the awesome writeup.
I’d be pretty happy if Zadi made me her Twitter friend, too. 
April 6th, 2007 at 7:40 pm
Wow Jim. Thanks for the post and the very kind words. There’s a lot of work to be done, but I think we are ALL headed in a very interesting and exciting direction.
April 6th, 2007 at 9:19 pm
Steve if you’d ask nicely, I’ll bet Zadi would add you.
Zadi I feel your energy here and agree with you 100% on this:
“I think we are ALL headed in a very interesting and exciting direction”
I feel the equal strong yet opposite forces working in traditional media. Tim Shey sounds like a great partner in this. I’m hoping I can get you guys on camera on what it’s taken to reach this level of success.
May 7th, 2007 at 1:58 pm
[...] and other micro media moguls like Zadi Diaz and Steve Woolf of Jetset are defining a new class of crossover talent. Media [...]
May 31st, 2007 at 9:44 am
January 21st, 2008 at 7:33 am
If only that were true, lol. Good post though.
March 3rd, 2008 at 9:34 pm
March 26th, 2009 at 6:22 am