Niche market content will fill the Long Tail

i’m sitting listening to a panel at VON07 with Robert Scoble and Mike Arrington. Mike seems a bit dismissive of video in general, but Scoble says “there’s opportunity in niche market content.” Earlier today I had the opportunity to listen to Nicholas Butterworth, founder and CEO of Diversion Media. His company specializes in creating niche market content for core constituencies. I was very energized by his discussion, because his model is precisely what Verge New Media is developing. I tracked him down after he spoke and he was kind enough to share his thoughts with me. Take a look:

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