gathering the lunch gang with Shel. (photo courtesy of Lunaweb)
On the eve of my trip to the 2008 New Communications Forum in Sonoma, CA, I’m looking back at a couple of inspiring and energizing conferences that I’ve had the opportunity to attend in the past month - South By Southwest Interactive in March, and Podcamp DC this past weekend. Both very different events, by way of scale and influence, but both great forums for sharing ideas and connecting face to face with the trailblazers of emerging, participatory media. Looking ahead to Sonoma, I’ll be sharing a stage with Shel Israel and Tom Foremski as well as a panel with Steve Lubetkin.It’s encouraging to me that there are many people who see value in the story of my journey into disruptive media, from the eyes of this old media footsoldier. Yes, i know.. “disruptive” is just more conference-speak. Look, let me assure you… ALL of these social media are very disruptive, and there are real economic and human consequence of this disruption. And while social media creates kool-aid drinker evangelists, and very vocal, antagonistic, contrarian detractors, the fact of the matter is that social media simply ARE.They are just communications tools that can be adopted by many - those with useful, meaningful things to say, and those with very little value to bring to the enterprise.So it’s worthwhile to me, as an “old media” dinosaur, to examine how and why these disruptions are taking place and to see where there may be areas where these worlds collide. That, I believe is where very extraordinary things can happen, right at that intersection. At the end of the day, I come at this from a guy witnessing upheaval in the industry that pays my mortgage and feeds my family. You better believe I want to get out there and meet these agents of change.
South by Southwest Interactive
NBC News sent me and two colleagues to Austin to attend SXSW interactive back in March and our team really came away energized and inspired. There are some really great platforms out there that are built on participation and community that are very eager to integrate with traditional media companies. From a strategic standpoint, there are some very smart firms like Forrester Research that are advising big media on how to develop their social web strategies. Forrester’s Charlene Li and Jeremiah Owyang are a formidable team in this space and Charlene’s SXSW presentation is well worth examining, and is outlined here.A very fun, kind of “rock star” moment for me was being interviewed live on Qik by Robert Scoble. We talked about the impact of this technology and how audience interaction becomes the real game changer here. Pictured below the video is me, CC Chapman and Rocky Barbanica. Love both of those guys, and Rocky, like me is tasked with keeping the talent like Scoble in check. ;-)The photo was taken by friend and very savvy Canadian marketing pro Adele McAlear.
Podcamp DC
Certainly smaller in scale than SXSW, Podcamp DC makes up for it with enthusiasm, knowledge base, and grassroots community. I had an opportunity to speak with NPR’s Andy Carvin about social media tools being used as a “new journalism”. We were able to cite the Midwest earthquake of last week, where people on Twitter were sharing pretty dramatic first-person accounts of the tremors. These messages caught the attention of NBC Nightly News, and were included as an element of our coverage.I wish I’d been able to spend more time at Podcamp DC. I want to extend special thanks to Tammy Munson and Joel Mark Witt for pulling this terrific event together. Fortunately, the very savvy DC blogging community provides excellent coverage of the un-conference.Helen MosherThursday Bramcaseysoftwaretechrepublicanwireless musejoelogonIf I’ve missed any please leave links in the commments! Looking forward to connecting with people in Sonoma, and feel very enriched to know some very smart trailblazers in this field.
Just on the heels of a trip to Iraq, Pakistan, and Afghanistan, I’ve got a moment to reflect before I hop on plane for South By Southwest Interactive. As we traveled to places with names like Hawijah, Kirkuk, and Jalalabad, I observed a recurring theme. Young battle hardened commanders in both Afghanistan and Iraq were passionately, perhaps with a certain evangelism, speaking about their work there. They weren’t talking body counts or offensives though, they were talking about micro-finance, road building, infrastructure, reconciliation banking, and grass roots governance. It occurred to me that their formal military training prepared them for precious little of this. And as I spoke with a General there, he said these soldiers were learning this stuff in theater, as he put it “at the speed of the network”. The speed of the network.. that concept really stuck with me.
Media is certainly evolving at the speed of the network. New web technologies and and platforms have ushered in a new era of personal publishing. These widely available tools are evolving faster than most traditional media companies can keep up with. I really enjoy experimenting with these technologies as a way to connect with very cool, interesting people on Twitter and Facebook, among others. Like those soldiers in Iraq and Afghanistan, employees of companies, including mainstream media, are adopting these new technologies as a way to engage in conversation. Any more, media is how we shake hands, it’s a how we define ourselves. A nifty little Pew research study echoes these observations about early adopters (us).
These days they are just as likely to produce material. One common refrain is that they think more change lies ahead and they are eager to watch and participate.
Pew Internet and American Life Project
That’s kind of where I find myself. I LOVE how social media allows us to connect with one another across cultural, professional, and social boundaries. Recently, I was on assignment in Africa and used the Qik platform along with my Nokia N95 to do a LIVE to web video interview with Sir Bob Geldof from Ghana.
As Jeff Jarvis points out in his post dubbing me the “human satellite truck”, the cool thing about Qik is the live chat function. As you watch the video, you’ll notice that I interrupt Geldof and my producer to take a question from Twitter friend Mike Neumann. So in addition to Meet the Press, now we can have “Meet the People” To Geldof’s credit, he didn’t miss a beat and answered Mike by name. Incidentally, he seemed fascinated with both Twitter and Qik. As powerful as Qik and a Nokia N95 are, they don’t replace, nor should they in my mind, the tools that traditional broadcast media use to gather the news. It’s important to note that my Nokia’s wifi connection was coming off the US TV Pool satellite. There was no mobile data network to be found in Ghana’s capitol city, Accra. Take a look at all of this gear.
one meter uplink dish in Arusha, Tanzania
interview gear in Arusha, Tanzania
This is what it took, along with the skills of an immensely talented NBC News team, to produce this live Today show interview with Ann Curry, the President and the First Lady.
I LOVE that I can finally embed NBC News video in my blog now! That aside, I don’t subscribe to zero sum notions of one type of media replacing another. What traditional media does is still, and I suspect always will be, relevant. Simply from a technical standpoint, there isn’t wifi or mobile data networks in many parts of the world. Sometimes it takes the knowledge base and technical expertise of seasoned pros to get the story out. Social media can complement it’s traditional older sibling in tremendously useful ways though, creating a rich experience for both traditional media and its fans. The interactivity of platforms like Qik not withstanding, the fans of your media brand, given an opportunity, want to be part of the process. They want to help!
When Hillary Clinton’s campaign manager stepped down, a wire service errantly captioned a photograph of the staffer. Many sites, including MSNBC.COM ran the picture. I was one of my Twitter friends who pointed out the mistake, and after a quick google image search to confirm, I called our desk to have them alert the the web folks.
So this correction came lightning-fast, and it was all because my friends on Twitter have an open social communication channel through me.
The Conversation Agency blog excerpts this very interesting Virginia Heffernen piece in the New York Times about the demise of the critically acclaimed show “Friday Night Lights”. In it she emphasizes the imperative on media companies to give people a means to participate. While she specifically mentions “art and entertainment”, this applies to all media, including news.
art and entertainment in the digital age are highly collaborative, and none of it can thrive without engaging audiences more actively than ever before. Fans today see themselves as doing business with television shows, movies, even books. They want to rate, review, remix. They want to make tributes and parodies, create footnotes and concordances, mess with volume and color values, talk back and shout down.
New York Times, “Art in the Age of Franchising” January 20, 2008
The “how” of all this participation, and social media engagement is what leaves many companies, including media firms, scratching their heads. I think a good “un-strategy” is to to let employees who are already “operating at the speed of the network”, just keep doing what they’re doing. These people are your best brand ambassadors. Web strategist and Forrester Research analyst Jeremiah Owyang outlines three “impossible” but absolutely necessary conversations corporations need to have if they take social media seriously. He breaks them down to the following: ask for feedback, say positive things about competitors, and admit when you’re wrong. To me, the feedback conversation can reap huge rewards and social media allows for an open channel.
I’ve been ruminating these thoughts from Austin, Texas where I’ll be attending the South By Southwest Interactive festival. NBC News has given me this very unique opportunity, and I’m eager to walk amongst the new Saronoffs and Marconis of modern communication. Technology and web platforms allow people to speak with each other like never before. The question is, how do we fit in to these conversations, or foster them ourselves. This is what I’ll be asking some very smart people here in Austin. Stay tuned.
Dateline: Riyadh, Saudi Arabia - covering President Bush from inside “the bubble”
Here in Riyadh, we’re wrapping up a trip with President Bush, which the administration hopes has jump started the Israeli/Palestinian peace process, while at the same time, building support with Gulf region states to apply pressure on Iran. As with all of these trips with the President, we’ve been working long hours, and enduring relentless travel schedules. In nine days we will have traveled to Israel, Kuwait, the United Arab Emirates, Saudi Arabia, and Egypt. My job with NBC News allows me unique access to history and I take advantage of these moments to share what we’re covering with friends on Twitter. There are so many behind-the-scenes moments I like to share, that if you follow me there, you’ll know I can get a bit breathless with my dispatches.
So it came as a bit of an unwelcome surprise to see this in Abu Dhabi:
We apologize the site you are attempting to visit has been blocked due to its content being inconsistent with the religious, cultural, political, and moral values of the United Arab Emirates.
- page that loads when attempting to access Twitter from UAE
For me this was a little bit of a shock. I’ve been to a number of restrictive countries before, but as we are still in a somewhat nascent stage of the social media lifespan, I believe many of us are pushing the edges of what types of communications are acceptable to employers, and in this case, governments. A Facebook friend and social media champion, who works for the administration, had noticed that in my profile that I had been unable to Twitter from Abu Dhabi. It was an interesting contrast to see this person’s take on the draconian speech restrictions placed on web conversations here. Ultimately though, it was just a bit of a nuisance for me - causing a few hours of Twitter “blackout” - and i was able to resume posting from Saudi Arabia.
brutal realities of restricted speech
The entire thing gave me pause though. What about the people who have to live under such restrictions, often enforced at the end of a gun? I can’t begin to imagine what that life would be like. I’ve had tastes of it, if only fleetingly, ultimately to return home where I wonder sometimes if we take free speech for granted. As I sit here in Riyadh, Saudi blogger Fouad Alfaran has been held in Jeddah’s Dahban Prison since December, just for speaking freely on his blog. In China, blogger and construction company executive Wei Wenhau was beaten to death by local authorities for shooting video of a protest. And as our journey takes us next to Egypt, the courage of Wael Abbas - an Egyptian blogger who exposes tyranny and corruption in that country - must be recognized.
We work very hard to cover the President of the United States, and work very hard to do it as fairly and accurately as humanly possible, but never does it require the personal moral courage of the people listed above. As I Twittered away the hours late into the evening in the Riyadh workspace, one of my Twitter friends challenged the coverage of the White House by my colleagues and contemporaries.
us news + white house + editorially independent is a mirage so far this century… good luck managing the hypocrisy there.
- http://twitter.com/chesspark
While that stung a bit, and I don’t entirely agree with the premise, I do know that our jobs don’t require the courage of Wei Wenhau, Fouad Alfaran and Wael Abbas. So maybe I won’t take our abiltiy to speak freely quite as much for granted anymore. I only hope that faced with similar challenges, I’ll be as brave as these bloggers.
April 21, 2008 
Posted in Uncategorized, confernece, social media, tradtional media 
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