Jim Long - Web Video, Content Marketing, Social Media | Verge New Media

Social Media for Small Business – Start With The Basics

Social Media for Small Business – Start With The Basics

Despite the ubiquity of social media, its application in small business is still a subject where there is a hunger for basic understanding. People who understand social media tools, and have been using them for years, can use their knowledge to help small business owners get lift. Getting a small business off the ground is daunting enough.  Keeping it aloft and making it thrive in tough economy is even more so.  So when businesses are faced with the added challenge of incorporating social media into their marketing mix, they often see it as a chore, and ultimately a waste of resources.Continue Reading

The How and Why of Live Web Video Streaming

The How and Why of Live Web Video Streaming

While live video broadcasting is within the reach of anyone with high-speed broadband, “live” poses unique technological and performance challenges.  Senator Marco Rubio’s parched, water break delivery of the GOP response to the State of the Union will be remembered as a short-lived Poland Spring internet meme.  But what it really demonstrates is just how difficult

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Vine Ripened – Twitter’s New Six Second Video App

Vine Ripened – Twitter’s New Six Second Video App

Twitter’s video storytelling tool Vine has launched with the fanfare and blog discussion typical of the content marketing crowd. Heralded as “Simple, Stupid and Brilliant” by Ann Handley of MarketingProfs, the Twitter Vine app appears to be getting largely positive buzz.  The arrival of corporate brands on Vine puts a stamp of approval on the service,

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Google Plus Beyond The Hype – Survey Results

Google Plus Beyond The Hype – Survey Results

I would like to thank all of you who participated in my Google Plus Attitude and Usage Survey. I received 447 responses and I think the data provides a useful snapshot of user sentiment. Now, a lot has happened in the week since I posted the survey. The day I made they survey public was

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Google Plus Beyond The Hype – Take the Survey!

Google Plus Beyond The Hype – Take the Survey!

Despite the tremendously enthusiastic, persistent support and promotion from high profile web marketing strategists, entrepreneurs and technology pundits, Google’s nascent social platform, Google Plus, appears to be sputtering.  That may change with the much anticipated official rollout of  Google + Pages for business.  It will be interesting to see if behaviors and attitudes toward Google Plus change

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